Qin En
200,000 years ago, the first human appeared on Earth. The human race discovered that hunting in groups was more effective than as individuals.
They selected the best from each tribe for every night’s hunt, in order to enjoy the best cuts of meat.
Over the years, this selection process continued. Family referred family, friends referred friends. Even as the types of jobs increased (beyond hunting), people relied on networks and connections to assemble a good team. Finding the right person was easy.
Then, at the turn of the Millennium, job portals started appearing with the rise of the Internet dot-com boom. Anyone, anywhere could start applying to job opportunities anywhere.
Employers no longer knew who applied to their jobs, whether they were the right fit. Job portals responded by flooding employers with more applicants
Later, in 2013, three humans who were struggling to find relevant, quality job opportunities decided to fix this. They gathered a team who shared the same vision.
It started with the employer brand. Just as how companies brand themselves to customers, employers should brand themselves to prospective candidates…but it wasn’t the case. Traditional job descriptions, boring bullet points, and text on text on text on text on more text.
This led to the inspiration of a different platform for talent and employers to connect. A secret sauce of employer branding, creative job descriptions, social media marketing, campus outreach and partnerships. A secret sauce that took 2 years to perfect.
