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Reading List for Marketing Team

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Marketing. Advertising. Social Media. Search. Many ideas and thoughts come to mind when marketing is brought up. To us, marketing is about creating connections with our users (or prospective users) and making a promise to them.

Ads and campaigns don’t define our marketing. Our connections and partnerships defines us. Check out the reading list:

The Best PR Advice You’ve Never Heard – from Facebook’s Head of Tech Communications
WHY IS FACEBOOK BLUE? THE SCIENCE BEHIND COLORS IN MARKETING
6 Branding Lessons From Eurostar’s First-Ever Creative Director
From 0 to $1B – Slack’s Founder Shares Their Epic Launch Strategy
The Seven Deadly Sins of Startup Storytelling
Why formatting is the secret to shareable content
17 outstanding examples of social advertising we’ve seen this year

 

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