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Chi tiết công việc Social Media Specialist tại Rice Content & Media Co. Ltd.
- Analyze customer expectations according to past social media activities.
- Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
- Analyze competitor activity
- Develop social media strategies and campaigns.
- Define KPIs and KRAs for social media campaigns.
- Update social media content across all channels.
- Engage with customers and followers. Manage and facilitate social media communities by responding to posts and developing discussions.
- Familiar with social media marketing tools such as Buffer and Hootsuite, Clickup, etc.
- Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics, YouTube Analytics, and Facebook and Instagram insights, Tiktok Insights.
- Understand and Monitor social search engine, social listening.
- Establish relationships with social media influencers to develop a strong network.
- Scout, Shortlist, collect, and monitor social media influencers and KOCs to work on campaigns for clients that can meet the business and communication objectives for specific campaigns.
- Develop content or get it done by content developers and creators.
- Keep an eye on social media trends.
- Manage a budget for social media activities, KOCs, Inlfuencers.
- Communicate effectively to all stakeholders, including senior management.
- Encourage collaboration across teams and departments.
- Regularly liaise with clients via telephone, email, conference, or face-to-face (agency roles).
- The required skills and qualifications for this role include at least two (2) years of experience in social media, digital marketing, content writing, and social media management.
- You should have excellent written and verbal communication skills with problem-solving acumen and expertise in social media platforms (such as Facebook, Instagram, Tiktok and YouTube)
- Strong attention to detail with time-management and organizational skills, and the ability to efficiently work independently and manage multiple tasks.
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