Mô tả công việc
Tin đăng này được quản lý bởi
Kỹ năng
Chi tiết công việc Performance Marketer tại Công ty TNHH Công Nghệ Spazone
- Strategy Development: Develop and execute performance marketing strategies to meet and exceed growth and revenue objectives. This involves understanding the target market, setting clear KPIs, and selecting the appropriate channels (e.g., PPC, SEO, social media advertising).
- Channel Management: Manage and optimize various advertising channels to achieve set goals. This includes but is not limited to search engines, social media platforms, display networks, and affiliate programs.
- Budget Management: Allocate and adjust budgets across campaigns and channels to maximize ROI.
- Analytics and Reporting: Track, analyze, and report on performance metrics, using data to refine and adjust strategies for improved performance.
- Testing and Optimization: Continuously conduct A/B testing, experiment with ad creatives, targeting, and placement to improve campaign performance.
- KPI Achievement: Responsible for achieving or exceeding specific key performance indicators such as CPA, CPL, ROI, and ROAS.
- Market Research: Conduct market research to understand trends, competition, and audience behaviors to inform strategies.
- Collaboration: Work closely with other marketing teams, sales, and product departments to ensure alignment on objectives and maximize the impact of marketing efforts.
- Technical Integration: Implement and manage tracking systems, ad tech, and automation tools to enhance campaign performance and efficiency.
- Campaign Management: Monitor and adjust live campaigns to optimize performance.
- Data Analysis: Review analytics to understand campaign performance and identify areas for improvement.
- Creative Testing: Design and implement tests for ad creatives, landing pages, and user experience to find the best performing elements.
- Market Research: Keep abreast of industry trends, competitor strategies, and new
- Bachelor's degree in Marketing, Business, Communications, or a related field is often
- required.
- Some positions may accept relevant experience in lieu of a degree.
- Experience with digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Advertising.
- Proficiency in analytics tools (e.g., Google Analytics) to track and understand performance metrics.
- Familiarity with SEO and SEM principles.
- A background in managing marketing campaigns across various channels (social media, email, PPC) is typically expected.
- Basic understanding of data analysis and the ability to interpret performance metrics to make data-driven decisions.
- Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Excellent communication and interpersonal skills for collaborating with team members and stakeholders.
- Creative problem-solving abilities and a test-and-learn mindset
An toàn khi tìm việc trên Glints
KHÔNG cung cấp thông tin ngân hàng hoặc thẻ tín dụng khi ứng tuyển. Nhà tuyển dụng KHÔNG bao giờ yêu cầu chi phí ứng tuyển hoặc phí đào tạo.
Tìm hiểu thêm