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Chi tiết công việc Marketing Manager (B2B Growth) tại PMAX
- Title: Marketing Manager
- Department: Marketing – Growth Team
- Year of Experience: 1 years+ as management level
- Job Level: Manager/Associate Manager
- Report Line: Growth Director
- Peer: Marketing, BD
- Subordinate: Marketing Generalist, Content Marketing, Graphic Designer, BD Inbound
- Salary Range: Negotiable
- Working Time: 9:00 – 18:00, Monday – Friday | Hybrid working with 2 WFH/week
- Working Location: 6th Floor, Tuong Viet Building, 95 Cach Mang Thang Tam Street, Ben Thanh Ward, District 1, HCMC, Vietnam
- Set marketing objectives based on business objectives and align the objectives with BoD.
- Build the overall marketing strategy for PMAX with relevant campaigns and activities throughout the year to achieve marketing objectives.
- Develop your own work plan and manage the work plan of team members following the strategy.
- Synthesize insights from the target audience research and combine with the brand positioning to propose strategic content direction for PMAX.
- Develop effective content strategy with detailed pillars and angles to deliver the main communication objective.
- Design detailed implementation plan with audiences, channels, PICs, and timeline.
- Event management: Plan and organize events such as workshops and webinars for both the potential clients and the potential employees of PMAX.
- Social media management: Coordinate with content marketing executives to update contents for social channels including Facebook, LinkedIn, and Youtube; reply messages and comments on these channels following PMAX’s process and guidelines.
- Website management: Coordinate with content marketing executives to update contents for the website, optimize SEO and website performance in general.
- CRM: Design CRM framework & process and implement CRM activities across channels, especially email marketing.
- Others: Implement other marketing activities based on the strategy at each period.
- Report to the Growth Director and CEO about the effectiveness of the overall marketing performance with insight and plan for further improvement.
- Build & manage a Marketing team of 4-6 people, including content marketer and general marketer.
- Coach & feedback to develop team members and maximize their ELV.
- At least 1 year experience as Marketing Manager/Associate Manager/Assistant Manager or 2 years as Account Manager, managing at least 2-3 people.
- Strong problem-solving and project management skills.
- Having a deep knowledge of B2B growth marketing, lead nurturing and having passion to grow further in this career path.
- Understanding of marketing channels, especially Event, Website, Social (Facebook, LinkedIn, and Youtube), and Email.
- Excellent communication skill, especially in the field of advertising and branding.
- Excellent planning, project management and time management skills.
- Experimental mindset with enthusiasm about self-challenging.
- Data-driven mindset with technical expertise to ensure the quality and accuracy of data; process, design, and present it in ways to map out customers’ insights in order to help the organization make better decisions.
- Experiences in marketing agency or having knowledge of marketing agency business.
- Experiences in building up and managing CRM for B2B business.
- Creative and innovation mindset with interest in working in a start-up environment.
- Ambitious with aggressive targets.
- Competitive salary range with quarterly & yearly incentives and 13th-month salary
- Flexible working time with 2 days working from home per week and 15 paid leaves per year
- Insurance as full salary (SHUI)
- Annual health check-up and Healthcare Insurance PTI for all employees
- Laptop supply/allowance or support for laptop purchase costs on an individual basis
- Internal training & career development opportunities, and external L&D budget sponsorship
- Team bonding budget quarterly, snack time to engage team members
- Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
- Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
- Other staff welfare allowances.
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