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Kỹ năng
Chi tiết công việc Growth Marketing Executive tại Esoft Vietnam
- Initiate the improvement of lead generation campaigns
- Working across paid ads, re-marketing, SEO, content, email marketing, partnership. Set up campaigns, write copy, build landing pages, monitor paid spending and reports on the results.
- Have strong understanding of lead scoring models to assign points to each criterion, segment leads into categories, test and optimize the lead scoring model
- Track and analyze lead quality, conversion rates, sales cycle length, revenue, and ROI.
- Optimize email marketing campaigns and marketing automations
- Conduct A/B testing and experimentation to optimize conversion rates, user experience, and campaign performance
- Support web copy improvements, set A/B tests on website, and identify and improve UX friction points.
- Analyze key performance metrics and provide regular reporting on campaign performance and ROI to Marketing Lead and Head of Marketing
- Do market research and stay informed about industry trends, emerging technologies, and best practices in growth marketing and the real estate and photography sectors to drive innovation and competitive advantage.
- Evaluate competitors' digital strategies and recommend improvements to maintain Esoft's competitive edge.
- Key skills to look for in Growth Marketing Specialist
- Email marketing: Be familiar with marketing automation platforms like Hubspot, user.com or other CRM systems, and strong in implementing A/B testing.
- Search engine optimization (SEO): Be proficient in SEO best practices to help new audiences' companies online.
- Social media management: Good understanding of social media strategies to increase engagement with customers and identify opportunities for holding marketing campaigns on social platforms.
- Data analysis: Be efficient in analyzing large datasets to identify trends and opportunities for future campaigns.
- Creativity: Able to think creatively to develop unique marketing campaigns and suggest previously untapped audiences for your business.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
- 2-3 years of proven experience and results from previous work as a Growth/Performance Marketing Executive or similar role.
- In-depth knowledge of performance marketing channels, such as paid search, paid social, affiliate marketing, and display advertising.
- Experience with ad copywriting, targeting strategies, and campaign management.
- Strong understanding of website analytics and conversion tracking.
- Excellent communication and project management skills.
- Good English communication
- Strong attention to detail and ability to work in a fast-paced environment.
- Attractive package
- 100% SHUI in probation, premium healthcare package for individuals and family
- 12 AL/ year and 12 WFH days/year
- Daily meals provided
- Experience in increasingly challenging and engaging real-world marketing projects.
- Experience in an international company with the culture that encourages and fosters creativity, innovation, respect and equality
- Opportunity to learn from experienced leaders and managers
- Attendance in meetings, events, networking opportunities and training courses
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