Understand company’s vision, mission, corporate culture, business services;
Collaborate with the Business Development Team to ensure alignment of marketing strategies and define the company’s brand identity and story
Develop and execute content marketing plans to support marketing objectives across various channels (e.g., website, blog, social media platforms)
Collaborate with subject matter experts to create compelling and high-quality content, including articles, blog posts, case studies, infographics, videos, and more
Perform keyword analysis and enhance content for SEO to improve visibility and organic traffic
Measure and report on the performance of platform distribution, tools for tracking engagement, conversion and other KPIs
Conduct market research in the tech industry to position the company brand through content marketing and implement innovative strategies
Foster engagement and interaction with the online community
Support for internal branding events.
At least 6 months of experience in content marketing, familiarity with the IT field is a plus
Bachelor's degree or equivalent in Marketing, Journalism, Communications or a related field
Excellent writing and editing skills with a strong attention to detail
Strong writing and editing skills, with a keen eye for detail and creativity
Experience with graphic design tools (e.g., Canva,...)
Have strong knowledge of SEO tools and advertising platforms analytics platforms.
Being able to think strategically, customer-centric and have marketing insights
Strong analytical skills with the ability to interpret data and convey insights
Strong understanding of digital marketing principles
Fluent in written and verbal English
Detail-oriented, entrepreneurial, innovative, responsible and like challenges
Premium Private Health Insurance (PVI)
Annual leave up to 14 days + 2 WFH days per month
Company activities (English Club, workshop, etc.)
Laptop and other working devices provided