Let's have a look at the job in general.
The Technical PR Executive's role is to create the most favorable opinion of ASUS brand & ASUS B2B products by effectively demonstrating their strengths - and create awareness especially among tech media and public. This role will be a key role to continue to grow B2B laptops / PC segment of the ASUS Systems Business. You will report directly to System Marketing Director.
We're happy to offer our employees the following benefits
Great performance makes great income! To the team of ASUS, you will get:
• A Dynamic environment with positive teammates & growth mindset culture
• Competitive income with 13th month salary; quarterly bonus based on performance
• Health & wellness with health insurance & annual health check
• Company trip, team building & other benefits
What are you expected to do?
In your daily duties, you will:
• Be an opinion leader among media (especially tech media) and an expert for B2B laptops & PC product lines and industries. Know how to differentiate ASUS products in the market
• Build up strong relationship with media and be in charge of content development for ICT media
• Perform product testing and identify the products KSF/USP to develop the sales and marketing materials
• Efficiently manage product samples for promotional purposes, monitor their effectiveness, and oversee display facilities
• Collaborate with internal teams to develop content of sales tools collaterals (sales kit, datasheets, e-DM, catalogs…) and website product pages
• Responsible for products trainings to internal Sales Marketing team and customers, including training organization, materials and presentation content
• Support in organizing MKT events such as technical seminars and presentation preparation for launch events
• Support PR team in development & execution of Corporate PR & PR pitching plan and managing PR crisis
We are thrilled if you own the following qualities
• 2+ year experience in same position (Technical PR / Product trainer…). Or previous PR experience in Tech industry or technical/customer service roles.
• A deep knowledge and passion for the IT industry, products and latest technologies
• Good understanding of enterprise market is real advantage
• Excellent writing and communication skills
• Must understand basic PR techniques and product positioning
• Ability to articulate the value proposition of our product/service offerings
• Great sense of responsibility
• Ability to manage time and juggle multiple priorities to execute high-quality deliverables;
• Able to work independently and under pressure
• Proficient in Microsoft PowerPoint and Excel
• Strong knowledge of Cinebench, 3D Mark, PC mark, HWmonitor, Stable diffusion, UL Procyon