Persyaratan
3 - 5 tahun pengalaman
Minimal Sarjana (S1)
25-40 tahun
Loker ini dikelola oleh
HR Solelands
Aktif 2 hari yang lalu
Skills
Deskripsi pekerjaan Performance Marketing PT. Mentari Cahaya Bangsa
Job Description
- Develop and implement comprehensive performance marketing strategies across multiple platforms such as social media, mobile advertising networks, search engines, and other relevant channels.
- Plan and execute campaigns to effectively, acquire new users, and maximize game player engagement.
- Utilize analytics tools and data-driven insights to monitor campaign performance, identify areas for optimization, and make data-backed decisions to improve ROI.
- Conduct A/B tests, audience segmentation, and other optimization techniques to refine targeting, messaging, and creative assets for better performance.
- Stay informed about the latest trends, best practices, and innovations in performance marketing, gaming industry dynamics, and emerging technologies.
- Identify new opportunities for growth, experimentation, and innovation to stay ahead of the competition and drive business success.
- Give recommendations and craft media plans by looking at the market, industry (competitors' benchmark, success stories), and business needs (tangible metrics as the end state that will be achieved from the media plans).
Requirement
- At least 6 years of experience in digital media, performance marketing.
- Experience in managing performance marketing campaigns
- Well-versed with FB Campaign Manager, TikTok Ads, Google Ads, DV360/TTD, Google Analytics, Appsflyer/Branch, etc.
- Experience of App marketing campaigns.
- Knowledge of SEO and SEM techniques
- Experience in marketing strategy development, digital campaign management, and market research
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Proficiency in digital marketing tools and platform
Tips Aman Cari Kerja
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