Job Requirements
1 - 3 years of experience
Minimum Bachelor’s Degree
This job post is managed by
HRD MamaBear
Last active 10 hours ago
Skills
Job description for Performance Marketing at Manna Indo Lakta (MamaBear)
Responsibility:
- Independently manage and ensure the accurate and timely implementation of all elements of advertising programs.
- Set up and optimize digital campaigns across multiple platforms including Google, Meta, TikTok, Ad Networks, and Programmatic partners.
- Identify and onboard new channels/partners to expand campaign scale, negotiating favorable terms where necessary.
- Monitor and manage campaign KPI delivery and spend pacing to ensure alignment with business objectives.
- Collaborate closely with creative teams, agencies, and third-party partners to manage all campaign elements related to creative requirements, technical production timelines, and asset delivery.
- Optimize campaign performance through continuous monitoring, analysis, and adjustment to meet or exceed KPIs.
- Contribute to the development of comprehensive weekly/monthly reports for higher stakeholders, providing insights into campaign performance and optimization opportunities
Requirements:
- Bachelor's degree with a minimum of 3 years of experience in a similar role within the digital marketing industry.
- Proficiency in Google Search, Google Display, Meta Ads, and TikTok Ads. Experience with multiple ad networks and programmatic platforms, coupled with knowledge of fraud protection mechanisms, is highly desirable.
- Strong understanding of online marketing strategies, including audience segmentation, channel optimization, and conversion rate optimization.
- Proficiency in Microsoft Office products, particularly Excel, including advanced functions such as formulas, pivot tables, and lookups.
- Exceptional attention to detail and a commitment to delivering flawless execution.
- Flexibility and adaptability to thrive in a fast-paced and dynamic environment.
- Strong communication skills with a positive attitude and a proactive approach to problem-solving.
- Willingness to work on-site and fully within our office environment.
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