Job Requirements
5 - 10 years of experience
Minimum Bachelor’s Degree
Skills
B2B Marketing
Digital Marketing
Online Marketing
Marketing Strategy
Marketing Analytics
This job post is managed by
Recruitment Team
Last active 3 days ago
Job description for Manager Marketing (Remote) at The KPI Institute
About Us:
The KPI Institute is a research institute specializing in business performance. It operates research programs in 12 practice domains, ranging from strategy and KPIs to employee performance and customer service to innovation performance. Insights are disseminated through various publications, subscription services, and a knowledge platform available to registered members. Support in deploying these insights in practice.
A recently initiated research project is dedicated to applying management systems in personal life. The Institute for Life Management Science (ILMS) is a global research organization that aims to establish Life Management Science as an integrative discipline by combining managerial science approaches with social sciences. A multi-disciplinary research team explores the structure and application of personal management systems supported by a comprehensive scientific and practice-driven body of knowledge across 12 foundation domains. The ILMS initiative's products are training, templates, toolkits, publications (articles and research reports), podcast content, and others.
Role Overview:
As the Marketing Manager at our research institution, you will play a crucial role in developing and executing marketing strategies to enhance our presence, engage stakeholders, and support our mission. You will collaborate closely with the head of research, the research program coordinator(s), and potentially with our commercial entity (LMSL) to align marketing efforts with organizational goals.
Your main responsibilities include:
- Create a marketing strategy for new solutions and manage all launch activities, including announcement date and strategy, material development schedule, and all marketing assets (brochures, videos, web pages, spec sheets, etc.)
- Work with product teams to develop campaign strategy and content such as value propositions and positioning, presentations, advertising, marketing communications, etc.
- Develop and present customer personas, use cases, minimum viable product requirements and experience requirements documentation.
- Lead new feature development from concept through commercialization, including voice of customer research, definition of customer and product requirements and value proposition, presentations, and competitive analysis.
- Help identify product enhancement priorities based on market insights from customers, market research and analysis.
- Develop, execute, monitor, and optimize software demand generation campaigns around specific value propositions, functionalities, capabilities, and outcomes to drive engagement and demand, resulting in qualified marketing leads.
- Properly brief and provide direction to internal graphic designers on the development of marketing materials.
- Keep track of key competitors and market dynamics to inform and drive updates to marketing strategy, tactics, and messaging.
- Create content including white papers, case studies, blogs, research reports, testimonials, and other content collaterals for web-based marketing.
- Develop marketing collateral and sales tools like product brochures, datasheets, decks, web copy, presentations, custom sales documents, proposals, and a vast array of other materials.
- Provide bi-weekly reports and accountability showing engagement and demand generation metrics against campaign- and sales objectives.
- Implement global content and collateral strategy for key partners.
- This is an individual contributor role and requires the ability to take initiative and ownership of decisions, projects, and programs.
- Performing other duties as required.
- This position does not have any direct reports.
We expect you to:
- Working knowledge of B2C, B2B, SaaS and Digital Marketing best practices and trends.
- Demonstrated results in launching new products, experience in developing product marketing campaigns, setting, and meeting strategic campaign goals and objectives.
- Strong background in content marketing programs and demand generation.
- Have familiarity with marketing analytics tools to track and measure campaign performance, analyze data, and derive insights for optimization.
- Have familiarity with marketing technology tools such as CRM systems, marketing automation platforms, and analytics software.
- Have the ability to identify challenges and find creative solutions to marketing problems.
- Have knowledge about customer engagement strategies for engaging and retaining customers, including loyalty programs and customer feedback collection.
- Have experience related to collaboration with the sales team to align marketing efforts with sales goals and support lead generation.
- A proven portfolio of product marketing content that demonstrates your positioning,
- messaging, and writing capabilities across literature, web, and video asset types.
- A curiosity around personas, their challenges, behaviors, as well as data trends that draw conclusions and insights from those trends.
- Combination of strategic product marketing experiences and hands-on tactical execution
- Excellent English: written, oral, and interpersonal communication skills, complemented with creative thinking.
- The ability to digest technical product information into customer-facing value propositions.
- Detail-oriented, with an ability to prioritize and manage multiple assignments simultaneously.
- Ability to work independently in an unstructured environment.
- Experience with both early-stage products and established products.
- Experience with end-to-end product lifecycle management.
- Exposure to working on marketing programs for global markets is preferred.
- Experience in the EdTech industry is a plus point.
Some friendly facts about ILMS:
- Young and enthusiastic working environment;
- A work environment that rewards innovative ideas;
- Flexible working hours;
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