Job Requirements
5 - 10 years of experience
Minimum Bachelor’s Degree
This job post is managed by
Joana Christy Eunike
Last active 2 days ago
Skills
Job description for Digital Media Manager at PT Lucky Mom Indonesia
Responsibilities:
1. Campaign Planning and Execution:
- Develop comprehensive plans for digital campaigns, ensuring alignment with overall marketing objectives.
- Collaborate with KOLs to create engaging and relevant content for campaigns on Instagram, Facebook, YouTube, TikTok, and other digital platforms.
- Ensure the seamless execution of campaigns, monitoring progress and addressing any issues that may arise.
2. Performance Analysis:
- Conduct in-depth analysis of KOL performance and evaluate the effectiveness of each campaign on official accounts.
- Utilize data and analytics tools to measure key performance indicators (KPIs) and identify for optimization.
- Generate insightful reports and recommendations to enhance future campaign strategies.
3. Television Advertising Planning:
- Analyze and strategize television advertising plans, both built-in and loose spots, to maximize brand visibility.
- Develop comprehensive plans for out-of-home (OOH) advertising, aligning with broader marketing goals.
- Ensure effective coordination between digital and television advertising strategies for a cohesive and integrated marketing
Requirements:
1. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
2. Proven experience of at least 5 years in managing digital campaigns for FMCG products.
3. In-depth knowledge of digital platforms such as Instagram, Facebook, YouTube, and TikTok.
4. Proficient in leveraging Key Opinion Leaders (KOLs) for content creation and campaign collaboration.
5. Familiarity with data and analytics tools to measure campaign performance and optimize strategies.
6. Experience in developing comprehensive plans for both digital and television advertising to ensure an integrated marketing approach.
7. Proven ability to collaborate with KOLs, internal teams, and external partners for seamless campaign execution.
8. Willing to WFO (Mon - Fri, 08.30 - 17.30 WIB) at Landmark Pluit, Jakarta Utara.
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