Job Requirements
3 - 5 years of experience
Minimum Bachelor’s Degree
Skills
Search Engine Optimization (SEO)
Digital Marketing
Google Ads
Google Analytics
This job post is managed by
Rizka GIC
Online 22 hours ago
Job description for Digital Marketing Manager at Global Investa Capital (GIC)
Responsibility :
Develop and implement comprehensive digital marketing strategies
Oversee and manage digital marketing campaigns, including SEO, SEM, social media ads, email marketing, and programmatic ads.
Analyze market trends, customer behavior, audience segmentation, and competitive landscape to inform marketing strategies
Collaborate with cross-functional teams to ensure cohesive and effective marketing efforts.
Measure and report performance of all digital marketing campaigns (ROI and KPIs)
Utilize strong data analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Requirement :
Bachelor's degree in Marketing, Business Administration, or related field
Must have a minimum of 5+ years of working experience in Performance/Growth/Digital Marketing
Background working in Fintech or any highly-regulated industry
Demonstrable experience leading and managing SEO/SEM, SMM/SMO, ASO/ASM, marketing database, email, and display advertising campaigns.
Deep understanding in marketing funnels and customer journey.
Experience in dealing with ad networks, DSP, and ad exchanges
Experience in identifying target audiences and devising digital campaigns that are relevant
Experience in optimizing landing pages and campaign structures
Solid knowledge of website and app analytics tools (e.g., Google Analytics, Appsflyer, Adjust)
Up-to-date with the latest trends and best practices in digital marketing
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