Job Requirements
3 - 5 years of experience
Minimum Senior / Vocational Diploma
25-35 years old
This job post is managed by
spoonify id
Last active 11 hours ago
Skills
Job description for Creative Director at Spoonify.id
Key Responsibilities:
- Campaign Planning and Execution: Develop lifestyle-focused campaigns aligned with company values, collaborating closely with content creators and designers.
- Creative Collaborations: Forge partnerships, brainstorm innovative collaborations, and leverage influencer relationships to enhance brand visibility.
- Engaging Content Creation: Ideate content integrating F&B offerings with lifestyle narratives, ensuring high-quality production.
- Interactive Giveaways and Competitions: Design engaging contests targeting Gen Z, maximizing participation and leveraging social media.
- Out-of-the-Box Thinking: Innovate by linking lifestyle trends with F&B experiences, staying updated on industry shifts.
- Budgeting and Resource Allocation: Propose campaigns aligned with ROI targets, monitor budgets closely, and optimize resources.
- Cross-Functional Collaboration: Collaborate with other departments, fostering teamwork and alignment with broader business objectives.
Qualification & Skill:
- Proven experience in a creative leadership role within the F&B or lifestyle industry, with a track record of developing successful campaigns.
- Strong understanding of current lifestyle trends, particularly among Gen Z consumers, and their intersection with F&B preferences.
- Exceptional creativity and strategic thinking skills, with the ability to translate brand values into compelling storytelling and experiential concepts.
- Excellent communication and presentation skills, with the ability to articulate ideas clearly and inspire cross-functional teams.
- Proficiency in digital marketing platforms, particularly Instagram and TikTok, and a solid grasp of social media analytics and metrics.
- Strong project management abilities, including budgeting, resource allocation, and timeline management.
- Collaborative mindset with the ability to work effectively in a team environment and build strong relationships with internal and external stakeholders.
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