Job Requirements
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Skills
Job description for Strategic Planning Manager at Công ty TNHH Xóm Media
- Develop and execute innovative and data-driven strategic plans for clients' digital marketing campaigns.
- Conduct thorough market research, competitor analysis, and industry insights to identify opportunities and challenges.
- Utilize data analytics and insights to identify areas of improvement and optimize campaign performance. Analyze campaign metrics and provide actionable recommendations for continuous improvement.
- Campaign Ideation: Lead brainstorming sessions with creative teams to develop innovative campaign ideas and concepts that align with the strategic objectives.
- Budget Allocation: Collaborate with account managers to allocate budgets effectively across various digital marketing channels, such as social media, search engine marketing, display advertising, content marketing, and email marketing.
- Performance Measurement: Establish key performance indicators (KPIs) and measurement frameworks to evaluate the effectiveness and success of digital marketing campaigns. Provide regular performance reports to clients and internal stakeholders.
- Client Presentations: Present strategic plans and campaign ideas to clients in a clear, persuasive, and compelling manner. Address client feedback and make necessary adjustments to optimize strategies.
- Collaborate closely with clients to understand their business objectives, target audience, brand positioning, and key performance indicators (KPIs). Translate client requirements into actionable strategic plans.
- Advise clients on emerging opportunities and strategies to stay ahead in the competitive digital landscape.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices...and share/coach the team.
- Team Leadership: Manage a team of strategic planners, providing guidance, mentoring, and performance feedback. Foster a collaborative and innovative work environment that encourages professional growth and development.
- Minimum 5 Years in Digital strategy, Advertising, Digital Advertising or Marketing (Agency, Corporate)
- Proven experience in strategic planning within the digital marketing or advertising industry.
- Strong analytical and problem-solving skills, with the ability to use data to drive decision-making.
- Excellent communication and presentation skills to convey complex ideas clearly and persuasively.
- In-depth knowledge of digital marketing channels, platforms, and tools.
- Leadership experience with the ability to inspire and lead a team of strategists.
- Understanding of consumer behavior and the ability to translate insights into actionable strategies.
- Project management skills to manage multiple client campaigns simultaneously.
- Creativity and innovation to develop unique and effective campaign ideas.
- Strong business acumen and the ability to align strategies with clients' business goals.
- A data-savvy person who deeply understands communication/branding, digital marketing and social media platforms, and user behaviors.
- Excellence in Vietnamese and English, both verbal and written communication.
- Working in a young and dynamic environment
- Be learned from peoples with many years of experience in the media industry, agencies,...
- Be participated in social insurance, health insurance, and unemployment insurance according to law
- Be considered, evaluated, and arranged in appropriate positions
- Be paired and rewarded commensurate with ability and dedication
- Be received commission depending on job position
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