Job Requirements
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Skills
Job description for Senior Performance Marketing Executive at FireGroup Technology
- Make your impact globally on hundreds of thousands of merchants’ success.
- Develop your skills in a fast-paced and highly competitive SaaS market.
- Create and grow continuously among passionate talents with growth mindsets.
- Responsibilities
- Plan and execute the paid advertising channels, including Facebook Ads, Google Ads, Shopify Appstore Ads (similar to Google SEM) as main channels to drive growth and revenue.
- Measure and report the performance of paid and organic campaigns, and assess against goals (KPIs).
- Manage paid, owned, and earned channels to deliver communication goals as well as acquire, convert, and retain users.
- Brainstorm with the brand team on ad text, email copy, landing page text, social posts, creatives, etc.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Analyze segmentation based on customer behavior and interaction using CRM/CDP tools to create relevant and impactful messaging.
- Plan, execute, and measure experiments and conversion tests.
- Research and implement existing and new user acquisition and retention methods to drive user and revenue growth.
- Identify trends and audience insights; optimize spend and performance based on the insights.
- Proven track record of at least 3 years in user acquisition, growth marketing, product marketing, GTM strategies, or a related field with experience in technology companies.
- Strong analytical skills with proficiency in data analytics tools and marketing automation platforms like Google Ads, Facebook Ads, Google Analytics, Google Looker Studio, ...
- Experience in e-commerce and SAAS is a plus.
- Problem solving skill.
- Good knowledge of product marketing is a plus.
- A growth mindset with a passion for innovation and staying updated on industry trends.
- Creative thinkers willing to test big ideas and apply learnings to future campaigns.
- Bachelor's degree in Marketing, Business, or a related field .
- Proficient in English.
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