Job Requirements
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Job description for Performance Marketing Specialist at ELSA, Corp
- Develop, execute, and measure web conversion campaigns across performance channels (Meta: web conversion, messenger/ Google: SEM, Discovery/…)
- Optimize targeting, segmentation, and allocation of budgets across multiple channels to generate revenue with target ROAS
- Ensure that leads are converted into paid customers through well-crafted campaigns
- Work with internal team (technical, sales, design,…) and external partners in the delivery of activity, from proposals, design, and actual build.
- Conducts analyses on the performance against ROAS and KPIs. Estimate profitability of those campaigns.
- Develop new and innovative growth strategies
- 2- 3 years experience in performance-based role
- Hands-on experience in Facebook/Adwords/Ad Network acquisition
- Experience with 3rd party platform (Pancake, Botcake, etc) and analytics platforms (Tableau, Amplitude, etc)
- Knowledge of common KPIs for performance such as CPL, CTR, CVR, ROAS, CAC, retention, etc.
- A data-driven mindset and strong analytical skills
- A creative flair and a keen eye for detail
- Package salary: base salary (15M - 20M) + monthly incentive
- Working time: Mon-Fri (9am – 6pm)
- 12 days Annual leave, 1 Birthday leave, 1 Christmas leave
- Premium health insurance and annual health check-up to keep you in top shape
- Full social insurance
- Free ELSA Premium courses to polish your language skills
- Sponsorship for online or external courses – learn and grow on us!
- Annual company trips and monthly happy hours – work hard, play hard!
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