Job description for Brand Manager (Local Brand/Branding Agency) at Công Ty Thời Trang Và Mỹ Phẩm Duy Anh (DAFC)
1. Brand Strategy Development: Develop comprehensive brand strategies aligned with company objectives, including brand positioning, messaging, and target audience identification.
2. Integrated Marketing Campaigns: Plan integrated marketing campaigns across various channels, including digital, print, social media, events, and influencers, to drive brand visibility and engagement. Conduct a comprehensive Integrated Marketing campaign brief and collaborate with Centralized Marketing Center of Expertise teams to execute approved campaigns with execellent execution.
3. Clientele Development and CRM: Deeply understand targeted customers’ behaviors, lifestyles and customer data thereby developing strategic approach and plans together with Centralized Customer Experiences team to retent existing customers while acquiring new customers for assigned brands.
4. Brand Partnerships and Sponsorships: Collaborate with Centralized Partnership team to identify and cultivate strategic partnerships and sponsorships that enhance brand visibility, prestige, and affinity among target audiences for assigned brands.
5. Brand Commercial Plannning: Lead tactical trade promotion including branded perks, e-vouchers and GWP to drive sales at assigned distribution channels.
6. Content Creation and Management: Oversee the creation of compelling and relevant content for marketing materials, advertising campaigns, product launches, and brand activations, ensuring consistency in messaging and brand voice.
7. Market Research and Analysis: Conduct market research, competitive analysis, and luxury customer insights to identify opportunities for growth and refine marketing strategies accordingly.
8. Collaboration and Cross-Functional Leadership: Collaborate effectively with internal teams, including product merchandizing team, retail sales and VM teams and external team including Centralized Marketing teams (DAFC Marketing Center of Expertise, Customer Experiences and Corporate Marketing) to ensure alignment and integration of brand initiatives across all touchpoints.
9. Budget Management: Develop and manage marketing budgets, ensuring optimal allocation of resources to achieve maximum ROI and brand impact.
10. Performance Tracking and Reporting: Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to senior management to inform decision-making and optimize future strategies.
11. Brand Identity Maintenance: Uphold brand integrity and consistency across all marketing materials, ensuring adherence to brand guidelines and values.
12. Build customer-centric and performance driven Marketing team.
BENEFITS
Have a chance to experience the Unique & Differentiate in Luxury Fashion and Cosmetic Retail industry.
Get internal purchasing policies for all employee, moreover, you will also have the opportunity to buy high-end fashion products with super special offers in periodic internal sales programs.
Many kind of engagement activities will engage you and deeply understand the company and colleagues through activities such as monthly happy hour, team building, year end party, internal activities, etc.
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Glints is the leading talent ecosystem in Southeast Asia. Our mission is to enable the 120 million professionals in the region to grow their careers and empower organizations to hire the right talent from anywhere in Southeast Asia. Officially launched in 2015 in Singapore, Glints has empowered more than 5 million talent and 60,000 organizations to realize their human potential. Today, we stand at the forefront of human capital empowerment as the fastest-growing startup in the career development and talent recruitment space. Glints currently operates in Indonesia, Malaysia, Singapore, Vietnam, Philippines, China, Hong Kong and Taiwan, China.