Giới thiệu
POP MART is a leading global art toy company founded in China, best known for its “blind box” collectibles—sealed packages where the exact figure inside is a surprise. The company focuses on creating and developing its own intellectual properties (IPs), such as Molly, Labubu, and Skullpanda, and collaborates with artists and well-known brands worldwide.
POP MART operates through a global retail network, including physical stores, vending machines, and e-commerce platforms. Its business model combines creative design, product development, and supply chain management, targeting young consumers and collectors who value creativity, uniqueness, and emotional engagement.
