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Founded in 2011, Ho Chi Minh City, rice is an award-winning creative studio. rice is a company that designs new futures. We believe that anything is possible. We are a reference. We are proud. We are rice.

We propel brands, places and people into opportunities for growth and success through a practice of purposeful design.

Break barriers. Seek the best solutions. Work with purpose and integrity. Build collaborative relationships.

We inspire our community and beyond. We foster collaboration with the world’s brightest minds in order to create solutions that have positive impacts.

We have a unique and thriving studio culture that inspires our team to lead with commitment, passion and pride.

Rice Studios is now BaseSGN — part of the Base Design family, a global network of independent studios across New York, Brussels, Geneva, Melbourne, Digital and now proudly, Ho Chi Minh City. This is not a merger or an acquisition — it’s the natural evolution of everything we’ve built for the past 15 years: helping brands move from Vietnam to the world, and from the world into Vietnam. Same team, same leadership, same passion — now connected to a global network with even more to offer. Rice lives on as a platform for ventures, products, and educational initiatives that nurture creativity and support the next generation of talent across Vietnam and beyond.