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In the digital industry, media plan is a part of the process in achieving KPIs. It is the first step to plan all digital activities so it aligns with brand purpose. In agency, media planning is important so you know the cost of your advertising, channel, and the result you’ll get.
Let’s define the steps in media planning to enhance your marketing game. The class will get you through basic steps of media plan; starting from choosing channels, defining budget, and creating strategy
What is media planning
What are the benefits of making media plan for brands
Steps in making media plan
Define your advertising budget in media plan
Using data to create media plan (audience segmentation, targeting, whitelist)
KPIs in media planning
How to define your campaign budget through media plan
This Class is suggested for:
This class will be conducted in English.
Participants are advised to register themselves via the Zoom room link, a maximum of 2 hours before the event starts.
This class will be held via Zoom. So, it is advisable to download and sign in via your Zoom account before the event starts.
Zoom webinar or Google Meet room link can be accessed on your glints account in the "My Ticket" Session.
If you bought the bundle ticket, please inform your partner(s) email address to [email protected]
If you have any inquiries, please do not hesitate to reach out to our PIC: [email protected]