Job description for Social Media Specialist at Ascenda International Consultancy
Ascenda International Consultancy is a Singapore-based education consultancy that connects students with reputable educational institutions across Asia. Established in 2005, we have over 20 years of experience helping students achieve their educational goals.
We're looking for a Social Media Specialist to manage our social media presence and create engaging content that builds brand awareness, connects with prospective students, and generates enquiries. You'll bring our brand to life through creative ideas, compelling copy, and visual storytelling.
Role Description
This is a full-time, remote position. Candidates based in Jakarta or Tangerang are preferred.
The Social Media Specialist will oversee Ascenda's social media channels across various platforms. You'll be responsible for planning content, creating and publishing posts, engaging with audiences, monitoring performance, and supporting digital marketing initiatives.
Responsibilities
- Manage Ascenda's social media accounts across platforms.
- Plan and maintain monthly content calendars to ensure consistent publishing.
- Create engaging social media content, including graphics, captions, carousels, and short-form videos, tailored to different audiences, platforms, and programme offerings.
- Write clear and engaging copy and calls to action that encourage interaction and student enquiries.
- Monitor social media performance and recommend improvements based on insights and analytics.
- Respond to comments, direct messages, and other social media enquiries.
- Stay up to date with social media trends, formats, and developments, particularly in education and international study.
- Appear in videos and livestreams to support content creation and programme promotion.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Fresh graduates are welcome to apply.
- At least one year of relevant experience in social media management or content creation. Internships, freelance work, and personal projects are also considered.
- Strong written and spoken communication skills in both English and Bahasa Indonesia.
- Good copywriting, storytelling, content planning, and visual content creation skills.
- Basic video editing skills, particularly for short-form content such as Instagram Reels and TikTok videos.
- Proficiency in Canva and CapCut.
- Familiarity with social media analytics and performance reporting.
- Good organisational skills and the ability to manage multiple tasks and deadlines.
- A portfolio showcasing relevant social media or content creation work.
Nice to Have
- Confidence appearing on camera and participating in livestreams.
- Experience in education, student recruitment, consultancy, or related service industries.
- Familiarity with digital advertising platforms such as Meta Ads, TikTok Ads, or Google Ads.
Please include a link to your portfolio in your application.
