Hei Echo

Echo is a pop culture publisher and creative agency, built by Gen Z for Gen Z. We run our own media, @hei.echo, with an audience that grew organically, no paid promo needed. That means every trend gets tested on our own community before it ever touches a client’s campaign.

One ecosystem, four business units:

• ECHO MEDIA (Pop Culture Publisher): the go-to Gen Z media space for music, film, lifestyle, and everything trending.
• ECHO STUDIO (Creative & Production): strategy to screen. Social media management, creative content, and video and photo production, from concept to final delivery.
• EHKOKEVENT (Event IP & Organizer): end-to-end events, from corporate launches to festivals.
• ECHONNECT (Reclub & Community): culture, connected. Our community hub where people, ideas, and culture come together through run clubs, sports sessions, skill-sharing, and co-branded projects.

We work with brands and institutions across music, film, festivals, F&B, lifestyle, tech, and global organizations. Our clients are co-authors, not customers, and we stay with them from the first idea to the final execution.

We’re a lean team where your work gets seen, not buried. If you want to grow fast in a place where pop culture is a job requirement, you’re home. #YourPopCultureBestie

At Echo, we believe anything worth saying is worth saying twice, so we run it back until someone says “wait, that’s actually fire.” Our team is 100% Gen Z: ambitious, curious, and always online, but all pointed at one shared vision. We move fast without cutting corners, debate ideas instead of egos, and treat pop culture as our native language. Everyone here is driven to build something they’re proud of, and everyone pulls each other up along the way, so wins are shared and nobody figures things out alone. We stay productive, stay positive, and turn every setback into fuel. Our clients are co-authors, not customers, and win or lose, we always leave a mark.

Say it out loud. Run it back. That’s the Echo.