PT SEI BRANDS INDONESIA Career Information 2026

SEI Brands is a multi-brand consumer goods company that introduces, curates, and builds everyday consumer care brands that deliver global-quality innovation at prices accessible to every household in Indonesia and Southeast Asia.

The company was founded by serial entrepreneurs and industry veterans spanning tech and FMCG (gaming unicorn, FMCG unicorn, Bain & Co., P&G, top-tier venture capital firms), and is backed by some of the most prominent family names in Southeast Asia and top institutional investors from Japan and Korea.

Our name is drawn from "SEI 誠" — Japanese Kanji meaning genuine and authentic, or Merek Sejati/Tulus in Bahasa Indonesia. It reflects who we are: a team that salutes craftsmanship, obsesses over product details, and holds an uncompromising standard for quality.

We work closely with emerging brand owners and leading manufacturers to curate products, build robust distribution, and execute modern brand-led growth strategies. Our ambition is to build a portfolio of category-leading brands across consumer health and wellness FMCG products.

SEI Brands is now building its founding team in Indonesia. Early members will work directly with the founders, carry real ownership, and play a defining role in shaping the company's culture, systems, and long-term trajectory.

Culture

User and Product Obsession: The only reason our organization exists is to provide unparalleled solutions to real, underserved needs for real people. Building things we're genuinely proud of — products we'd give to our grandparents and our children without hesitation — is what gets us out of bed every morning. In every decision, the user comes first, ahead of managers, channel partners, and shareholders.
Ownership: You are the true master of your job and your career. We believe one’s potential to excel is measured by talent, initiative, and eagerness to learn — not by tenure, title, or job scope. It’s our job to make sure you’re given the opportunity and responsibility to shine. Like landing the "last hit" in MMORPG games, we believe real credit belongs to whoever drives a project all the way through to results — not to whoever stops at making suggestions, or considers their job done sticking to the cold lines on a job description.
Honest & Direct: In the end, truth prevails. We have no patience for time wasted on upward management theater or boss-pleasing. We hold ourselves to a high standard of intellectual honesty, and we take it as our responsibility to nurture an environment that allows truth to be told — regardless of titles and hierarchies. No "Pak/Kak/Bos" culture here.