Description
BRAND CONCEPT
Positioned the brand as the Ultimate Home that understand Me, everywhere. FRii is thoroughly explored for live value-seeker that are enthusiastic, casual, enjoy life, humble, unique, confident, spontaneous, passionate, independent, giving impact. FRii becomes the Ultimate Home, the place to explore own rhythms, connect and engage to appreciate every soul on earth.
Vpassion, flame of dreams, sparks and radiant that gives effect to surrounding; FRii is about people’s journey to venture life. At FRii, people write, share, and collect unforgettable life stories. It is about My Journey, My Story.
THE STORY
Welcome to the world of Freedom, a chance to paint your own journey into a blank canvas. Designed as the second home for those who are inspired with nature, prioritizing convenient and service excellence. The FRii Hotel is full of confidence and extemporaneous designs that anticipates what life has to offer- My Journey, My story.
