Supergoat Indonesia

PT Rushida Global Innovation is a company that provides herbal products through top-quality goods, broad strategic partnerships, and a commitment to continuous innovation to help improve the quality of life for all levels of Indonesian society.

Our first brand, “Supergoat Indonesia,” was established in 2017 and became the first pioneer of Etawa goat milk sweetened with natural Stevia leaves. Our goal is to become the #1 herbal company in Indonesia, providing trusted herbal products to the public.

We continue to grow our business through various channels, and today we have launched our second brand, “Greenroots Official,” which focuses on a wide range of herbal products. Our commitment is to continuously deliver the greatest benefits through high-quality products that can help increase the life expectancy and overall well-being of the Indonesian people.

PT Rushida Global Innovation upholds a work culture that follows the Sunnah values in Islam. In line with our mission to provide halal and herbal products, we nurture this spirit through our daily morning routine. Every morning, the entire Rushida team performs Dhuha prayer, recites Surah Al-Waqiah, reads the company’s vision and mission, and prays for all customers — asking for blessings, health, and happiness for everyone.