PMI Haircare

PMI imports, distributes & develop professional salon-centric brands in Indonesia. Value adding the professional hairdressing industry.
The 90's Indonesian salon industry boom now a generation later; with social media as the most preferred platform of information exchange. The older together with the current generation of hairdressers demands something more. Both them and their clients are a swipe away to latest hair trends and products from around the world. It's not just a haircut, color or style anymore; everyone wants a story; a story that explains how they are and who they’d be. These habitual syndrome spurs new framework throughout the world on how a hairdresser or salon now looks at their clients and themselves. And even here in Indonesia, they’d want to be a part of something more, something global.