Mô tả công việc
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Skills
Chi tiết công việc Strategy Director tại PMAX
- Develop strategic solutions that address the client’s business challenges/ goals.
- Develop and write briefs based on client briefs and to address any issues/opportunities clients may have.
- Write creative briefs and propose creative directions to the creative team and provide input as needed during creative development to ensure that the strategic director is correctly translated into creative work.
- Develop communication approach/plan.
- Coordinate with Creative/Media/Account to detail out proposal details, media plan (budget KPIs …).
- Present and manage client relationships to win the deals and maintain long-term collaboration.
- Lead the research to derive insights, measure results of campaigns and to explore new opportunities for clients.
- Build and continuously update the strategy for the function.
- Support development of strategy planning tools and methodologies.
- Continuously develop, test, and package the products/solutions to provide better values to clients.
- Supervise and direct the day-to-day operation of the function to ensure that the function is meeting its goals.
- Monitor the plan & activities of the team members to ensure compliance with set standards and procedures for operation.
- Conduct analysis to generate insight and recommend changes as may be required.
- Build strategy program, including but not limited to team structure, system, process, frameworks, methodology, knowledge library, etc.
- Oversee the interviewing, recruitment, and training of qualified personnel to ensure an effective workforce.
- Set targets/KPIs for the whole function.
- Conduct analysis to improve team structure and way of working to drive growth and productivity.
- More than 5 years of experience, having a strategic planning background with strong advertising/creative/IMC expertise
- Hands-on experience in planning at every stage of brand and communication strategy
- Keen interest and experience in analyzing marketing problems, brand tracking research and spotting opportunities to develop the brand
- A solid background in developing brand and communications strategies across a variety of client sectors and marketing channels both on and offline
- A strong understanding of core best practice strategic planning skills and tools
- Comprehensive understanding of the changing marketing landscape and new digital engagement techniques
- Excellent problem solving capability
- Excellent written and verbal communication skills
- Experience as a senior Planning role within an integrated marketing communications (IMC) agency or research agency is a big plus
- Understanding of business and marketing strategy
- A good knowledge of research and media
- Track record of building team(s) and people
- Experience in P&L management
- Client Impact: Everything we do is ultimately to deliver real client impact and value.
- Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
- People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
- Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
- Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
- Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.
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