Job description for Social Media Specialist at eKan
- Minimum 2 years in social media management (fitness, wellness, lifestyle, or F&B preferred)
- Bachelor Degree in Marketing, Communications, Business, or related field (preferred but not mandatory with strong experience)
- Strong understanding of Instagram & TikTok algorithms, trends, and growth strategies
- Proven experience in content planning, scheduling, and campaign execution
- Plan, shoot, and edit content for social media, with direction from Creative Director
- Ability to analyze insights and translate data into actionable improvements
- Excellent copywriting skills with a strong sense of brand voice
- Highly organized with strong time management and ability to meet deadlines
- Strong visual sense (understands good content vs average content)
- Experience managing content calendars and coordinating with creative teams
- Ensure all content aligns with brand guidelines (visual identity, tone, mood)
- Comfortable being both strategic (planning) and hands-on (execution)
