Job Requirements
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Job description for Social Media Manager at Hello Sehat
- 3-5+ years of experience managing social media channels, pages & content for multiple platforms or brands both platform and agency experience is valued
- Bachelor degree in a relevant field of study with a proven track record of self-learning, development and maintaining necessary skills as the industry evolves
- Direct execution & management experience of social media budgets with experience running ads across multiple platforms (Facebook and IG Ads, YouTube, TikTok, Zalo, LINE etc.)
- Creative mindset with examples of creative ideas that were brought to life across social media channels from conceptualization to execution & performance management
- Passion for healthcare & an ambition to drive impact through social media and content that inspires & engages audiences
- Innovative mind that is highly detail oriented and data driven with experience utilising a variety of data tools including Google Analytics, Social Listening Tools & Social media platform analytics
- Be an evangelist and thought leader for social media for Hello Health. Stay on top of the latest trends and best practices to ensure we are industry leading in our strategy & content.
- Manage the creative and editorial operations of all social media content. Manage internal social media marketing budget, team coordination, tools and processes to drive efficiency and cross-functional alignment.
- Ensure there is always a posting plan and schedule in place for all social media channels including but not limited to Facebook, Instagram, YouTube, LinkedIn and other social media channels.
- Analyze performance data and iterate to achieve optimal performance. Partner with the data and analytics team to continually evolve our understanding of what algorithm factors are driving the most impact.
- Plan & execute innovative promotional and content-focused campaigns to drive growth and improve brand awareness across all social media channels ensuring continued alignment with the Hello Health editorial, brand and medical standards and policies.
- Collaborate with owners of other channels (paid, earned media, email, site, etc.) to ensure alignment and consistency of company messaging across the consumer journey.
- Generate, edit, publish and share daily content (original text, images, video or other formats) that builds meaningful connections and encourages community members to take action.
- Work directly with the Account & commercial team to support the strategy development, planning and ultimately the delivery of client campaigns & KPIs that rely on social media for delivery.
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