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Job description for SEO Specialist (Location free) at KKBC (HK) Limited
- Improve organic traffic
- Develop SEO strategy for the company and clients
- Do keyword research & planning
- Define & measure metrics and KPI that matters
- Research SEO keywords to use throughout the client company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily site performance metrics to measure SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Create weekly and monthly SEO report analysis
- Keep updated on both white hat and black hat SEO strategies to stay within search engine guidelines
- Compile and present SEO guidelines
- Excellent English communication skills, both written and oral
- Candidates must possess at least Bachelor's Degree, Master's Degree/Post-Graduate Degree in a related field
- At least 1 year of working experience as in SEO
- Prior experience in content marketing, content growth and SEO
- Working knowledge of search engine optimization best practices
- Experience in Ahrefs, Semrush, Moz and other SEO software is a must
- Understanding in analytics software such as Google Analytics, Google Search Console and other analytics tools
- Understanding of:
- search engine algorithms and ranking methods
- keyword research
- performance marketing
- conversion
- website usability
- online customer acquisition
- Experience with website optimization tools
- Up-to-date with the latest trends and best practices in SEO
- Project management and presentation skills are required
- Ability to think creatively, strategically, and identify and resolve problems
- Ability to work within a team and independently
- Organized and detail-oriented
- Personable and patient to work with both clients and team members
- Having experience working in a Digital Marketing agency is a plus
- Must maintain a PC/laptop with adequate performance and high-speed internet
- Has own working space
- Fast internet connection
- PC or laptop with sufficient specifications
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