SEO Manager

JOB PURPOSE

The SEO Manager is accountable for the end-to-end performance of assigned SEO projects/accounts. The role owns strategy, execution quality, resources, team performance and client communication, with the primary responsibility of ensuring that project KPIs and outcomes committed to clients are achieved within agreed scope, timeline and quality standards.

The Manager must identify performance risks early, make data-driven decisions, and lead corrective or recovery plans whenever results are below target.

I. KEY RESPONSIBILITIES

1. Project Performance & KPI Accountability

• Own project performance end-to-end and be accountable for achieving KPIs committed to clients, including rankings, organic traffic, qualified leads, conversions and other agreed metrics.
• Translate client objectives and project commitments into measurable KPIs, execution priorities, milestones and team-level targets.
• Monitor project health and KPI progress weekly/monthly; proactively identify performance gaps, risks, dependencies and bottlenecks.
• When KPIs are at risk, lead root-cause analysis and a recovery plan with clear actions, owners, deadlines and resource adjustments; communicate progress transparently with internal stakeholders and clients.
• Continuously optimize strategy and execution based on performance data and business outcomes, not task completion alone.
• Ensure delivery meets agreed scope, timeline, quality standards and agency resource-efficiency/profitability expectations.
• Maintain clear team accountability for actions and outputs that directly influence project KPIs.

2. SEO Strategy & Project Planning

• Develop SEO strategies and execution plans aligned with client business objectives and committed KPIs.
• Lead comprehensive audits across Technical SEO, On-page, Off-page, Content and website performance, translating findings into prioritized action plans.
• Lead keyword research, competitor analysis, search-intent analysis and content opportunity assessment.
• Build monthly, quarterly and annual roadmaps with clear milestones, deliverables, resources, targets and measurement frameworks.
• Connect SEO recommendations to traffic, leads, conversions and relevant business outcomes.
• Monitor Search and AI-search developments, including GEO/AEO/LLMO, and selectively test relevant practices where they can improve client visibility or performance.

3. Technical & Content Excellence

• Provide senior oversight of crawlability, indexation, site architecture, internal linking, structured data, Core Web Vitals and other key Technical SEO areas.
• Guide Content SEO, on-page optimization, authority/off-page initiatives and content quality based on search intent and business priorities.
• Translate complex technical findings and performance trends into clear, prioritized recommendations.
• Lead or provide senior SEO oversight for website migrations, redesigns, domain/CMS changes and major website launches.
• Ensure recommendations are practical, prioritized and measurable.

4. Team Leadership & Resource Management

• Lead and develop SEO Seniors, Executives and Interns with clear accountability for individual and project outcomes.
• Allocate resources based on project priority, capacity, capability, deadlines and KPI impact.
• Review and control the quality of strategies, audits, deliverables, implementation and reports before client delivery.
• Set performance expectations, provide coaching and feedback, evaluate performance and support capability development.
• Identify workload/capability gaps early and secure resources required to protect project performance.
• Support hiring/onboarding when required and improve processes, templates, QA and knowledge sharing.

5. Reporting & Client Communication

• Prepare weekly, monthly, and quarterly performance reports.
• Present SEO results and action plans to clients.
• Collaborate with other departments (Account, Content, etc.) to ensure project effectiveness.

6. Cross-functional & Agency Contribution

• Partner with Account, Creative and relevant teams to achieve client objectives.
• Support feasibility, resource, timeline and performance assessment before commitments are made to clients.
• Contribute to SEO methodologies, case studies, internal training and service-quality improvements.

II. REQUIREMENTS

• 5+ years of hands-on SEO experience, ideally in an agency or enterprise environment, with at least 1 year of direct people-management or equivalent team-lead experience.
• Proven experience managing multiple SEO projects/accounts and taking ownership of measurable client KPIs.
• Strong experience leading complex SEO workstreams and managing performance against client commitments.
• Deep understanding of Technical SEO, Content SEO, on-page/off-page optimization, keyword/search-intent strategy and performance analysis.
• Working knowledge of crawlability, indexation, site architecture, structured data, Core Web Vitals and basic HTML/CSS/JavaScript concepts relevant to SEO.
• Hands-on experience with GA4, Google Search Console, Ahrefs/SEMrush, Screaming Frog, Looker Studio and similar tools.
• Exposure to GEO/AEO/LLMO or AI-search visibility/citation analysis is an advantage
• Good English communication skills with confidence in client meetings, presentations, reporting and strategic discussions.
• Agency experience and experience working with international clients are highly preferred.

III. BENEFITS

• Competitive income
• 13th-month salary and salary review twice a year based on performance.
• Social insurance contribution based on full salary in accordance with regulations.
• Health insurance
• 12 annual leave days plus public holidays under Vietnamese labor law.
• Friday Happy Hour, team activities and holiday/birthday gifts or bonuses.
• Professional agency environment with opportunities to work with international clients.