Senior Social Content

Content Strategy & Business Impact (40%)

• Drive social content strategy across TikTok, Facebook, Instagram, Threads, translate brand and business goals into quarterly content plans, monthly editorial calendars, and full-funnel briefs.
• Own short-form video direction for TikTok and Reels define hooks, formats, and pacing grounded in consumer insight and community signals.
• Translate audience behavior (community sentiment, search patterns, KOC signals) into content opportunities that drive acquisition, engagement, and follower/community growth.
• Uphold brand voice, editorial consistency, and content standards across the B2C brand.
• Use modern content tools (AI-assisted production, social listening, trend intelligence, creator partnerships) to deliver content at pace while maintaining quality.
• Support creative ideation and content direction across multiple B2C brands, ensuring campaigns and social content align with each brand’s positioning, audience profile, and business objectives.
• Collaborate closely with Creative and Design teams to develop platform-native content concepts, campaign angles, visual references, and creative assets that strengthen brand storytelling and audience engagement.
• Contribute creative input throughout campaign planning and execution, including trend-based recommendations, messaging ideas, and content direction to improve campaign effectiveness and social performance.

Performance & Paid–Organic Integration (35%)

• Own and monitor social performance KPIs, including reach, engagement, follower/community growth, CTR, ROAS, and conversion metrics, while driving continuous month-on-month improvement through testing, optimization, and content iteration.
• Collaborate closely with Performance Marketing teams to translate high-performing organic content into Paid Social creative directions and hook variations.
• Build and maintain performance dashboards, provide regular reporting and actionable insights, and translate data into ongoing content optimization plans.
• Conduct post-campaign performance reviews to identify key learnings, document best practices, and develop scalable content playbooks.

Leadership, Execution & Cross-Functional Collaboration (25%)

• Support and guide junior content creators and freelancers through feedback, collaboration, and shared best practices to strengthen overall team capability and content quality.
• Collaborate closely with Brand, Performance, Sales, and Product Marketing teams to execute integrated campaigns and seasonal initiatives aligned with business objectives.
• Take ownership of multi-channel campaigns and platform expansion initiatives, including new market activations, KOL/UGC collaborations, and partnership campaigns.
• Balance strategic planning with hands-on execution in a fast-paced B2C e-commerce environment, contributing directly to content production and campaign delivery when needed