Chi tiết công việc Senior Product Owner - International Market tại bTaskee Vietnam
Job Overview
Responsible for the product strategy and roadmap for bTaskee's international markets (Thailand, Indonesia, Malaysia, and future expansion markets), ensuring the product is properly localized - language, payment methods, user behavior, and local regulations - while maximizing reuse of the shared core platform built for the Vietnam market.
Responsibilities and Duties
1. Product Strategy and Roadmap
- Define the product strategy and roadmap for each international market, accounting for differences in market maturity (newly launched markets vs. established ones).
- Prioritize backlog items across international squads based on company-wide OKRs and market-specific growth targets.
- Continuously evaluate which features should be rolled out uniformly across all markets vs. which require market-specific customization.
2. Localization & Market Adaptation
- Lead the squad responsible for localization: language, local payment methods, UX adjustments for local user behavior, and regulatory compliance in each country.
- Partner with local operations teams in each country to understand market-specific constraints - competitive landscape, cultural factors, and Tasker/Customer behavior patterns.
- Ensure new features meet local legal and compliance requirements (data protection, labor regulations relevant to gig-economy platforms, payment regulations) before launch.
3. Cross-Market Analysis & Decision-Making
- Analyze and compare product performance across international markets (retention, GMV, Tasker supply/demand balance, NPS) to identify which features to scale and which to deprioritize.
- Make data-informed trade-off decisions on where to invest limited engineering resources across multiple markets.
- Track key metrics for each market and report performance regularly to the CEO/Head of Product.
4. Platform Alignment & Collaboration
- Work closely with the Senior Product Owner - Vietnam to align on shared core platform development, avoiding duplicated effort between markets.
- Decide, in coordination with leadership, whether a feature should launch first in Vietnam and then scale internationally, or be built specifically for an international market.
- Collaborate with Engineering, Design, and QA within each squad to ensure timely, quality delivery of roadmap items.
- Coordinate with Marketing and local Business/Operations teams to align product launches with go-to-market plans in each country.
5. Team Leadership
- Lead and mentor Business Analysts/Associate Product Owners within the international squads.
- Own backlog quality, prioritization, and sprint/release outcomes for the international squads.
- Apply advanced prioritization frameworks (MoSCoW, RICE/ICE, etc.) and make trade-off decisions in ambiguous or high-stakes situations.
- Lead product launches, including internal enablement and coordination with Marketing and Operations for successful go-to-market execution.
Qualifications and Skills
Must have
- Bachelor’s degree or higher in Business, Information Technology, Engineering, or a related field;
- 3-5 years of experience in Product Management/Product Ownership, including prior experience owning a product line or market independently.
- Experience with multi-country or multi-market products is strongly preferred.
- Experience in two-sided marketplace products (on-demand services, ride-hailing, gig economy platforms, e-commerce) is a big plus.
- Proficiency with data analysis tools (SQL, Amplitude/Mixpanel, or similar BI tools) to compare performance across markets.
- Familiarity with prioritization frameworks (RICE, ICE, or similar) for managing competing market needs with limited resources.
- Strong stakeholder management skills - able to work effectively with local operations teams across different countries and cultures.
- Advanced English required (collaboration with local teams, partners, and international stakeholders).
Nice to have
- Prior experience in Southeast Asian markets (Thailand, Indonesia, Malaysia) is a significant advantage.
- Solid understanding of localization practices and multi-country compliance (payments, data protection, labor regulations for gig-economy platforms).
- Deep knowledge of UI/UX principles and experience collaborating closely with design teams.
- Experience with growth hacking, A/B testing frameworks, or product-led growth strategies.
- Familiarity with mobile app development lifecycles and two-sided marketplace platforms.
At bTaskee, we don’t just work – we thrive with top-notch benefits!
- Competitive Salary – Rewarded based on your experience and skills;
- Annual Performance Review – Unlock growth opportunities every year;
- KPI-Based Salary – Earn what you deserve through your contributions;
- 13th-Month Bonus – Rewarded based on both your performance and the company’s success;
- Equipment Provided – Enjoy top-tier equipment that enhances productivity and makes your daily work easier;
- BYOD Support – Get an allowance while enjoying the flexibility of using your own laptop;
- Comprehensive Healthcare – Regular check-ups & a premium health package;
- SHUI Compliance – Contributions aligned with legal regulations;
- Generous Leave Policy – Enjoy 12–16 annual leave days per year;
- Celebration Perks – Special benefits for birthdays, weddings, childbirth, and more;
- Engaging Workplace – Activities & exciting team-building events;
- Advance Home Care Benefit – Get a monthly bTaskee package, freeing up your time for learning, relaxation, and self-care.
