Chi tiết công việc Senior Performance Marketing Executvie - Ecommerce tại FireGroup Technology
About us
- Established in 2016, FireGroup Technology JSC is a tech company that specializes in web-app solutions for running the business on e-commerce platforms. FireGroup has now become the leading web-app provider, especially on both Shopify and AliExpress platforms.
- Our mission is to solve challenges & problems in the global E-commerce market by using technologies. We are looking for new members who dare to think big and grow bigger.
- Software as a service (SaaS) remains the largest market segment in the warp-speed digital transformation and is forecast to grow to $104.7 billion in 2020. FireGroup would be honored to be a top-choice list of SaaS for the merchants on Shopify, the biggest e-commerce platform in the world, and we continuously keep expanding the line of products across multiple platforms along with all modern technology.
Responsibilities
- Plan and execute the paid ads channels including Facebook Ads, Google Ads, Shopify Appstore Ads (similar to Google SEM) as main channels to drive growth and revenue.
- Measure and report the performance of paid & organic campaigns, and assess against goals (KPIs).
- Manage paid, owned, earned channels to deliver communication goals as well as acquire, convert and retain users.
- Brainstorm with Content Marketers on ad text, email copy, landing page text, social posts etc.
- Brainstorm with Designer on creating banner and video ads to meet communication goals.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Build and maintain our social media presence.
- Analyze segmentation based on customer behavior & interaction on CRM/CDP tools to create relevant and impactful messaging.
- Plan, execute and measure experiments and conversion tests.
- Research and implement existing and new user acquisition and retention methods to drive user and revenue growth.
- Identify trends and audience insights, optimize spend and performance based on the insights.
Qualifications
- 3+ years of experience in planning, executing and optimizing digital marketing campaigns
- Good at English is a plus, able to understand and review the content
- Experience on tools like Google Ads, Facebook Ads, Google Analytics
- Experience on converting and retaining users
- Experience in email marketing
- Experience evaluating web metrics/traffic, data and analytics (funnel data, etc.)
- Proficiency in analytical insights and reporting.
- Problem solving skill
- Creative thinkers willing to test big ideas and apply learnings to future campaigns.
- Team player that’s ready to get the job done.
- Good communication and interpersonal skill
- Experience in SaaS marketing is a major plus
- Having knowledge of SEO is a plus
Benefits
- Have the opportunity to work with overseas clients
- Join the dynamic, young, and friendly product team
- Have a stable career path
- Attractive salary, based on skills and experience
- 13-month bonus program
- Regular technical & soft skill trainings
- Providing Free coffee, tea, candy.
- Happy events: kick-off, birthday, Moon party
- Technical seminars in the company
- Support for all sports activities: Football, Yoga,..
- Yearly company trip
- Salary raises or bonus by work performance per 12 months
- Premium PIT insurance package
- Premium annual health checkup package
- Insurances according to Vietnamese Labor law
