Senior Media Buyer / Search Engine Marketer
Phúc lợi công việc
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Kỹ năng bắt buộc có
Chi tiết công việc Senior Media Buyer / Search Engine Marketer tại Singapore Business Guide Pte Ltd
Position: Senior Media Buyer / Search Engine Marketer
Salary: SGD60,000 – SGD100,000 per annum
Job Description
As a Senior Media Buyer, you will be responsible to/for:
- The day-to-day media buying
- Deliver excellent pricing through negotiation and relationships with media owners
- Develop understanding of client business and role of online in delivering objectives
- Deliver added value opportunities across clients wherever possible
- Book all campaigns according to the brief (with confirmed media) and ensure financials are correct.
- Monitor campaign delivery and reconcile any under deliveries.
- Manage time and workload of yourself and team in order to complete tasks on time.
- Assist with auditing process across specific client base and develop strong relationships with Auditors.
- Follow through the closed job for invoicing process (incl. proof of ad, supplier invoice, etc)
- Research media needs/opportunities for clients’ campaigns, execute negotiate rates, and work with campaign managers to create a media planning strategy.
- Constantly monitor performance and delivery of ad server and vendor reporting. Evaluate weekly trends and recommend optimization tactics to planners.
- Negotiate and maximize clients' budget and effectively deliver on both clients' & agency’s needs and business targets.
- Monitor and report on clients’ expenditure update by campaign by media.
- Keep track of clients’ media master contract fulfilments.
Job Requirements
Preferably:
- A minimum of 3 years' experience in media trafficking or buying. Familiar with and have worked with the major publishers.
- Experience in creating and executing online buying strategies to drive customer acquisition, either in an agency, or in-house marketing capacity, and experience setting up and executing campaigns through 3rd or 1st party ad serving tools.
- Understand the online landscape – from SEM to Display to Email to Mobile.
- Work with multiple types of ad tech. Know what a cookie is, and understand online alphabet: BT, RT, SRT, CPA, CPM, CPC. Experience with mobile, video, analytics and search is a plus.
- Experienced in Google, Facebook, LinkedIn, TikTok, YouTube, advertising
- Familiar with programmatic advertising
- Knows how to audience target and create buyer personas
- Able to Media Plan for different media depending on the different stages of engagement and target audience
- Have managed e-shops and large SKU inventory for ecommerce marketing prior
- Experience in using tools like Optimyzer, Supermetrics, Data Studio, Google Analytics
- Able to multi-task and manage multiple campaigns
- Need to know how to manage junior staff, including remote staff
- Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience.
- As the job position requires communication with mandarin speaking clients, candidates should have a good command of the Chinese language.
All applications will be treated in strictest confidence. We regret that only shortlisted candidates will be notified.
Ivan Tan Wai Hong
EA License No: 21C0641/EA Reg No: R2199004
Singapore Business Guide Pte Ltd
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167 Jalan Bukit Merah, Connection One # 05-12 Singapore 150167
