Senior Marketing Manager

Team Leadership: Lead, coach, and mentor a team of Marketing Operators, scaling the team from 3 to 10 by 2025. Hire, onboard, and train 7 new marketing operators by Q4 2025.

Revenue Growth: Own and drive DTC revenue growth to $15M by 2025 through paid traffic strategies and CRO.

Paid Traffic Management: Oversee all paid traffic initiatives, including Meta Ads, Google Ads, Email Marketing, TikTok Ads, and AppLovin, to maximize performance and ROI. Grow paid media ROAS from 3x to 5x within 12 months.

P&L Ownership: Take full accountability for the DTC P&L, including managing advertising budgets and ensuring profitable unit economics.

SOP Development: Develop lean and integrity-driven Standard Operating Procedures (SOPs) and dashboards for the Marketing Operations team. The goal is to reduce operational errors by 20% and increase team efficiency by 30%.

Cross-functional Collaboration: Work with the Influencer Marketing team, Community Manager, and Video Editors to generate creative assets for paid media campaigns. Facilitate monthly cross-team creative review sessions to optimize paid media performance

Job Requirement

Education & Qualifications: No specific certification required, but the candidate must demonstrate strong action-oriented thinking (HOW) and strategic thinking (WHY) in decision-making.

Professional Experience: 5-7 years of experience in senior marketing roles with a strong track record in DTC e-commerce marketing.

Technical Skills: Hands-on experience with Meta Ads, Google Ads, Email Marketing, AppLovin, TikTok Ads, and CRO tools.

Candidate Type: Plug-and-Play candidate only; no room for "potential" candidates with no practical experience.

Tools & Platforms: Proficiency in platforms such as Google Analytics, Shopify, and performance measurement dashboards.

Alignment with our core values and behaviors (We make no exception on any candidate who is not matched with our culture.

Nice to have:

Regional Experience: Experience with U.S. or EU e-commerce markets.

Technical Skills: Experience with Klaviyo and marketing automation tools.

Growth Experience: Experience working in hyper-growth environments or startups scaling from Series A to Series C.

Behavioral Competencies:

Integrity: The No. 1 required quality.

Data-Driven Decision-Making: Ability to make unemotional, logic-based decisions, while leading with authenticity and empathy.

Discipline: High level of discipline with zero tolerance for undisciplined behavior.

Psychological Understanding: Understanding how performance creatives work for each ad platform.

Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.

Fluent English communication skills (both written and spoken) are essential, as our office operates in a 100% English-speaking environment. An IELTS score of 6.5 or higher (or equivalent) is required.

About Company & Benefit

Salary Range: 50-70M VND

Performance Bonuses:

Monthly Bonus: If the team achieves a $1M net profit target, bonuses of $5K-$7K are paid monthly.

Annual Bonus: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.

Equity Offer: Potential to transition into a CMO role with an equity offer.

On-site, 152 Dien Bien Phu Street, Ward 25, Binh Thanh District, Ho Chi Minh City.

Monday - Friday: 8:30 AM to 6:00 PM (most employees stay until 8:00 PM).

Saturday (Culture Day): 6:30 AM to 12:00 PM.