● Planning digital marketing campaigns, including web, app, SEO/SEM, email, social media and display advertising relevant with e-commerce
● Maintaining our social media presence across all digital channels
● Measuring and reporting on the performance of all digital marketing campaigns
● Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
● Work with the marketing staffs, commercial team, trade marketing team, supporting teams in programs to launch campaigns on time and on budget.
● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
● Identify trends and insights, and optimize spend and performance based on the insights
● Plan, execute, and measure experiments and conversion tests
● Collaborate with internal teams, other BU to create landing pages, push notification, SMS and optimize user experience on app & web
● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
● Instrument conversion points and optimize user funnels
● Collaborate with agencies
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
At least 3 years of working experience in digital marketing
● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
● Experience in optimizing landing pages
● Solid knowledge of website analytics tools, App firebase, Google Analytics SDK
● Experience in setting up and optimizing Google Adwords campaigns
● Working knowledge of HTML, CSS, and JavaScript
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing and measurement
● Competitive salary base on candidate’s experience & background
● Fixed 13th-month salary and attractive performance bonus annually
● Annual performance review for salary raise and promotion.
● Premium private insurance (PTI Insurance)
● 12 days of annual leave.
● Company trips and team buildings.
● Gifts on special accession: individual/company birthday, Tet, and Holidays
● Internal activities, sport, and social clubs.
● Opportunity to training both technical and soft skills to develop your career path.
