Content Strategy and Planning

• Be the market guru, identifying US customer trends, consumer preferences, and competitor move
• Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in

Content Creation and Distribution

• Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites
• Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results

Analytics and Performance Optimization

• Keep a keen eye on digital content performance and metrics, optimizing for conversions
• Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate

Cross-functional Collaboration

• Collaborate with Graphics and Video teams, and other creators to make visually impactful content
• Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs
• Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness

Requirements

Work Experience

• 2-3 years of experience in digital/ product content marketing
• Proven career advancement in digital/ product content marketing or holding an equivalent title in previous role(s)
• Track record of digital/ product content creation
• Experience in e-commerce/ facebook ads/ email marketing or as a retail/ e-commerce shop owner is a plus

Skills

• Copywriting in English/ graphic design briefing/ video briefing skills
• Proficiency in English skills (IELTS 6.0 or equivalent)
• Critical thinking and problem solving skills
• Research, task management and collaboration skills
• Ability to deal with and deviate for AI at a professional level, e.g. Open AI and Canva AI, etc
• Presentation or training/ mentoring/ coaching skill is a plus

Qualifications

• Customer-centric and proactive mindset
• Aptitude for turning data into actionable insights
• Passion for continuous learning and professional development
• Ability to self-motivate and perform under pressure
• A keen eye for detail

Benefits

• A competitive salary with a fixed 13th-month salary and a variety of allowances.
• Support in training professional knowledge, negotiation and sales skills.
• Support technical training and guide to use the CRM software
• Be guided and work with experienced consultants in the corporate services industry.
• Project-based bonus depending on business situation and revenue (if any).
• Health insurance, social insurance.