Senior Account Executive

Key Responsibilities

• Manage and develop client relationships at a strategic level, beyond day-to-day account servicing.

• Develop a strong understanding of each client’s business, brand, market, consumers, and communication challenges.

• Analyze briefs, ask the right questions, and identify the core business and communication challenges to be addressed.

• Contribute to the development and execution of integrated marketing communication (IMC) plans.

• Contribute to and lead social-first creative ideas across platforms such as Facebook, TikTok, Instagram, YouTube, and LinkedIn.

• Collaborate with Strategy, Creative, Content, Media, PR, and Production teams to develop integrated solutions for clients.

• Ensure every proposal and communication plan follows a clear strategic logic: Category & Business Context → Challenge → Consumer Insight → Strategy → Solution.

• Manage project scope, timelines, budgets, resources, and execution quality; ensuring all deliverables meet agency standards before being presented to clients.

• Proactively identify opportunities for upselling, cross-selling, and long-term account growth.

• Monitor account deliverables and overall commercial performance.

• Represent the agency in client discussions with a consulting mindset, demonstrating the ability to challenge, advise, and defend professional recommendations when necessary.

• Support and mentor junior Account team members and contribute to building more effective ways of working.

Required Capabilities

• Strong strategic thinking with the ability to analyze business, consumer, and communication challenges in depth.

• Ability to develop communication plans, campaign frameworks, content directions, and channel roles.

• A social-first mindset with the ability to contribute creative ideas for social media.

• A solid understanding of brand strategy, digital, PR, media, creative, and production.

• Strong project management skills, with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.

• Strong commercial acumen, with an understanding of scope, budgets, margins, and account profitability.

• Excellent communication and problem-solving skills, with the ability to work with clients at Brand Manager / Marketing Manager level and above.

• Strong sense of ownership and the ability to proactively lead initiatives rather than simply follow through.

• Fluent in Vietnamese; English proficiency is a plus.

• Comfortable using AI tools to improve productivity and work efficiency.

Experience

• 3–5 years of experience in an Account role within a creative or full-service agency.

• At least 1–2 years of experience in a senior client/account management role, preferably working with clients in Real Estate, Financial Services & Banking, or FMCG.

• Proven experience in developing or leading proposals, campaign plans, communication plans, or IMC campaigns.