Job description for Regional Performance Marketing Specialist at Hello Health Company Limited
Job Summary
We are searching for a tech-forward Regional Performance Marketing Specialist who can manage paid advertising campaigns independently and is passionate about integrating advanced AI into creative workflows. You will take primary charge of paid acquisition campaigns for the Malaysia market while extending technical ad ops assistance to the Vietnam growth team when cross-regional support is required.
The defining element of this role is efficiency-driven marketing. You will maximize cutting-edge AI tools to swiftly write high-converting copy and scale ad graphics/short video assets, pushing performance marketing outcomes to maximum cost-efficiency.
Responsibilities
- Independent Paid Ads Operations: Own the setup, budget pacing, cross-platform targeting, and end-to-end optimization of ad campaigns across Meta (Facebook/Instagram), Google (Search/ GDN/ YouTube), and TikTok.
- AI-Powered Copywriting: Leverage AI software (e.g., ChatGPT, Jasper) to generate compelling, targeted ad copy designed for multi-segment audiences at scale.
- High-Speed Creative Automation: Produce ad graphics and short-form video assets using Canva AI, Creatify, AdCreative.ai, etc., maintaining a robust creative pipeline for ongoing A/B testing.
- Technical Metric Optimization: Routinely monitor CTR, CPC, CPM, and CPA indicators to safeguard regional budget allocations and maximize return on ad spend.
- Stay abreast of evolving media platform algorithms and emerging AI-driven marketing technologies.
Who We Want:
- Experience: 2–3 years of specialized experience handling conversion-focused paid acquisition channels. The ability to launch campaigns entirely unassisted is mandatory.
- AI Tool Proficiency (High Priority): Documented practical usage or a proactive mastery of AI tools (Canva AI, ChatGPT, Creatify, AdCreative.ai) to expedite high-quality creative workflows.
- Testing & Analytical Mindset: Strong affinity for data with solid knowledge of A/B testing methods across targets, placements, and ad creatives.
- Self-Sufficiency: Highly reliable at maintaining numbers and lead volume requirements independently with minimal oversight.
- Language Proficiency: Fluent English
What Hello Health Group Offers:
We are passionate individuals that are driven to succeed. Our work culture is characterized by strong team spirit, high degrees of openness and innovation, and strong collaboration across fields. We love the freedom of an entrepreneurial company and are looking for like-minded, ambitious professionals who have a desire to build something new and actively support our young company in its growth to greatness.
You will love working here!
- Competitive salary package
- Professional and open working environment–culturally integrating the best of Western and Southeast Asian cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
- Opportunities to improve English skills within an international team–English is the official language in all Hello Health offices.
Do you think you've got what it takes? Apply now!
