Planning and Operation (eCom)

1/RESPONSIBILITY

A. Planning (~40% of time)

• Campaign Planning: Work with the internal team to develop and optimize comprehensive Marketing/Media/Affiliate plans across e-commerce channels (highly focused on TikTok Shop/Shopee), ensuring alignment with business objectives and target audiences.
• Proposal Development for Pitching: Interpret client briefs and work with the BD team to build compelling Marketing/Media/Affiliate proposals tailored to client needs, with clear objectives, measurable outcomes and timelines to help win pitches.
• Budget Management: Develop, allocate and track campaign budgets to ensure optimal use of resources against business goals.
• Market Research & Trend Analysis: Monitor industry trends, competitive landscape and consumer behavior on e-commerce platforms to inform and adapt marketing plans.

B. Operation (60% of time)

• Seller Coordination: Collect briefs, requirements and information from sellers; act as the primary point of contact between the seller and AM.
• Campaign Planning & Task Coordination: Build a detailed timeline for each phase of the campaign; allocate tasks and follow up on deadlines with the relevant internal teams (BD/AME...)
• Issue & Change Management: Handle seller-requested changes to the campaign (scheme, commission, sample), and receive and resolve issues arising during the campaign
• Data-Driven Optimization: Track campaign performance in real time (GMV/NMV, the number of creators/videos ROAS....), identify issues or opportunities, and adjust operations quickly to improve results.
• Reporting & Insights: Prepare weekly/monthly reports to sellers on progress and performance; consolidate insights and propose adjustments for the seller when needed
• Closing, Reconciliation & Payment: Prepare data for campaign acceptance/sign-off, follow up on acceptance minutes, and follow up on reconciliation
• Post-Campaign & Retention: Consolidate seller feedback after each campaign; track service quality and seller satisfaction to propose the seller's next campaign or activity.

2/JOB REQUIREMENTS

Must Have

• Personal Qualities: Integrity, growth mindset, proactiveness, creativity and strong team player.
• Experience: 2-4 years in a related role such as Account Manager, Marketing Planner or E-commerce Operations, with solid understanding of proposal creation, campaign planning and hands-on execution.
• Communication: Strong verbal and written communication skills to collaborate with teams and stakeholders at all levels.
• Numerical & Analytical Skills: Strong numerical aptitude and experience working with data analytics tools; able to turn data into actionable insights.
• Proposal & Presentation Skills: Able to build clear, structured proposals and present them effectively to internal and external stakeholders.
• Planning & Organization: Excellent organizational and time-management skills, able to manage multiple campaigns and operational tasks simultaneously under tight deadlines.
• Tech-Savvy: Proficient in Microsoft Excel/Google Sheets or other data tools; familiar with the Shopee/TikTok Shop Seller Center.
• Attention to Detail: High accuracy in data, proposals and day-to-day operations.

Good to Have

• Bachelor's degree or higher in Journalism, Communications, Business Administration, Marketing or a related field.
• Prior experience at an Advertising Agency, Digital Media company, Affiliate Marketing company, or hands-on experience operating a Shopee/TikTok Shop storefront.

3/BENEFITS

• Income: Negotiable (Base salary + commission).
• Meal allowance (VND 55,000/day) and mobile phone allowance (VND 100,000/month).
• Probation: 100% of salary. Social, health and unemployment insurance per Labor Law.
• 13 days of annual leave (including 1 day for birthday month).
• Annual company trip and team-building activities.
• Learning & Career Development Support
• Working time: Mon to Friday (09:00 AM - 06:00 PM)