Job Requirements
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Skills
Job description for Performance Marketing Specialist (Digital Marketing) at 99 Group
- Good at digital marketing strategy, technology to directly impact business targets
- Plan Web, SEO/SEM, email, social media, and display advertising campaigns
- Measure and report on the performance of all digital marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies in maximizing conversions
- Plan, execute and measure experiments and conversion tests
- Develop and execute marketing strategies and advertising campaigns plan, involving social media, SEM, Display, Lead generation
- Develop different marketing channels (SEM, retargeting, emailing)
- Analyze and measure the campaign’s performance through marketing metrics (web analytic tools)
- Strong focus on tracking, data integrity, data and analytics, and responsible for analyzing, reporting, and developing actionable insights across all marketing assets on a monthly and quarterly basis
- Utilize data and market trends to help inform & direct campaign planning initiatives, guide marketing strategy, and product enhancements
- Monitor trends and competitor activity to identify opportunities that can differentiate the brand
- At least 1-3 years of relevant work experience
- Experience with various paid marketing channels and technologies, including paid search (Google AdWords), retargeting and social network advertising (Facebook, Instagram, etc)
- Good knowledge of website analytics tools (e.g., Google Analytics)
- Demonstrable experience managing SEO/SEM, email marketing, social media, and/or display advertising campaigns
- Analytical, accountable, self-driven with strong analytical skills that include the ability to see granular as well as big-picture issues
- Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in a fast-growth environment with exceptional organization and multi-tasking skills
- Ability to demonstrate strong communications, project management, interpersonal, and organizational skill
- Excellent interpersonal and communication skills; ability to work independently and in a group
- Having agency-side experience will be an added advantage
- Ability to adapt to a dynamic, extremely fast-paced tech startup environment
- FB / IG Ads, can use Catalog Sales to be a plus
- Google Ads experience in Dynamic Remarketing is a plus
- Google Analytics, know how to get insights from this tool
- Google Tag Manager, knows the concept of an Array Variable to be a Plus value
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