Job Requirements
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Job description for Performance Marketing Executive at Hello Sehat
- Manage the monthly performance marketing budget across paid channels, campaigns, clients & KPIs with the goal of maximizing the efficiency of spend.
- Work directly with the commercial team to support the development of KPIs for client campaigns and performance projections, impacting the revenue & profitability of the business directly.
- Leverage our first party data to create custom targeting of audiences for ads to improve the efficiency of spend & improve the ad experience for our audience.
- Directly oversee the set up, implementation and optimisation process for performance marketing ads across social, display and search. Ensuring proper set up and delivery.
- Analyse the performance of ads on an ongoing basis to propose improvements to the performance of these campaigns and have a deep understanding of the market, the platforms and the trends to ensure we are always operating effectively and efficiently.
- Partner with third party advertising networks and agencies from time to time when needed to support the delivery of campaigns and ensure these partners deliver as required.
- Collaborate cross functionally with other marketing functions including social media, CRM, SEO & PR to ensure alignment of strategies, plans & approach. Working with content teams & design teams as needed to produce assets to deliver your campaigns & ads.
- Report the performance of the marketing spend regularly to the broader teams with suggestions for improvement month on month and innovate to propose more efficient ways of operating and executing.
- Collaborate with the data team to ensure you have on hand the required data flow and analysis needed to perform at the highest level.
- Stay abreast of the market dynamics and changes in advertising regulations to ensure we are always compliant with platform policies and privacy regulations.
- 2-3 years experience in performance marketing in an agency setting
- Lead Generation Experience at considerable size (10K+ leads per month for several projects) and considerable complexity (not just lead gen on FB, but multi-step journeys)
- Hands-on experience with Facebook Ads Manager, Google Ads, FB Pixel, UTM Tracking, Google Analytics, Email Marketing.
- Very data-driven approach to campaign optimization & comfortable large amounts of data. Able to report with clear frameworks.
- Allocate budgets, analyze and recommend modifications to ad spends
- Experience in testing new channels and trends (Meta, Tiktok, etc)
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