Chi tiết công việc Performance Ads Marketing tại WeCopy Trade
JOB DESCRIPTION
We are looking for a proactive and detail-oriented Digital Marketing Specialist with hands-on experience in Google Ads and Meta Ads. In this role, you will be responsible for managing and optimizing paid advertising campaigns, analyzing performance data, and contributing to digital marketing strategies targeting global markets.
Key Responsibilities:
- Plan, set up, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads to achieve marketing objectives.
- Conduct keyword research, audience research, and competitor analysis to identify advertising opportunities.
- Monitor campaign performance and analyze key metrics, including CTR, CPC, CPA, conversion rates, and ROAS.
- Manage advertising budgets effectively to maximize campaign performance and cost efficiency.
- Develop and test ad copy, headlines, creatives, and audience targeting through A/B testing.
- Track campaign results, prepare performance reports, and provide data-driven recommendations for improvement.
- Identify opportunities to improve campaign effectiveness, conversion rates, and overall advertising performance.
- Collaborate with the international Marketing team to execute digital marketing campaigns aligned with business goals.
- Stay updated on digital advertising trends, platform updates, and industry best practices.
JOB REQUIREMENTS:
- At least 1 year of hands-on experience in Digital Marketing, particularly in paid advertising.
- Practical experience setting up, managing, and optimizing campaigns on Google Ads and Meta Ads.
- Good understanding of digital advertising metrics, campaign optimization, audience targeting, and budget management.
- Basic knowledge of conversion tracking and performance analysis.
- Good reading and writing skills in English to work with marketing materials, advertising content, and campaign reports.
- Strong analytical thinking, attention to detail, and a data-driven mindset.
- Proactive, responsible, willing to learn, and able to work independently and collaboratively.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), or other analytics tools is an advantage.
- Experience working with international markets or in FinTech is a plus.
BENEFITS:
- Basic Salary: VND 15,000,000 – 17,000,000/month, depending on experience and capabilities.
- Work in an international FinTech environment – dynamic, professional, and creative.
- Gain hands-on experience in Google Ads, Meta Ads, and performance marketing across global markets.
- Opportunities to gain in-depth knowledge of Prop Firms, finance, trading, and global marketing strategies.
- Receive training and work directly with the international Marketing team.
- Weekly bubble tea.
- Happy Days: Monthly company lunch.
- Full benefits, including social insurance, annual leave, holiday bonuses, and other benefits according to company policy.
WORKING LOCATION: 45 Nguyen Quy Canh Street, Binh Trung Ward, Ho Chi Minh City, Vietnam.
WORKING HOURS
- Monday – Thursday: Onsite, 8:45 AM – 6:00 PM.
- Friday: Work From Home (WFH).
- Saturday & Sunday: Off.
- Lunch Break: 12:00 PM – 1:00 PM.
