Job description for Meta & Tiktok Ads Specialist at Arkhana Tour
Job Description
- Manage and optimize Tiktok, Facebook & Instagram Ads campaigns to generate quality leads and conversions.
- Develop audience, funnel, retargeting, and campaign strategies.
- Manage advertising budget and optimize performance based on CPL, CPA, conversion rate, and ROAS.
- Conduct A/B testing on creatives, copy, audiences, and placements.
- Analyze campaign performance and provide actionable insights.
- Work closely with Sales & Creative teams to improve lead quality and conversion.
- Support Meta Pixel, Conversion API, and conversion tracking management.
- Support preparation regular campaign reports and optimization recommendations.
- Stay updated with Meta Ads trends, features, and algorithm changes.
Requirements
- Bachelor's degree in Marketing, Communication, Business, or any field related (Fresh Graduates are welcome)
- Hands-on experience in performance marketing
- Proficient in Meta Ads Manager.
- Strong understanding of Lead Generation, Conversion, Audience Targeting, Retargeting, and Lookalike Audiences.
- Strong analytical and data-driven mindset.
- Familiar with Meta Pixel, Conversion API, UTM, and conversion tracking.
- Understand key performance metrics such as CPL, CPA, CTR, CPC, Conversion Rate, and ROAS.
- Target-driven, proactive, detail-oriented, and able to work independently.
- Experience in a sales-driven business is a plus.
- Experience in a Travel service business
