Media Manager
Jakarta, Indonesia
Media & Communications
Việc làm fulltime
Posted một tháng trướcUpdated một tháng trước
Mô tả công việc
- Develop integrated online and offline media plan to support all marketing campaigns of Ruangguru.
- Execute all media implementation for both day to day and tactical campaign of Ruangguru.
- Analyze and optimizing all Ruangguru paid campaign performance for pre, during, and post-buy periods.
- Create campaign report daily, weekly, monthly, and quarterly to be reviewed by C-level management.
- Manage working relationship with third party media agency partner for TV buying.
- Negotiate with other media owners/networks/publishers for direct buying.
- Supervise implementation for creative buying such as TV Built-In, Sponsorship, etc.
- Work closely with in-house creative in developing relevant creative assets and managing deliverables.
- Work closely with all relevant cross-division stakeholders (such as marketing ops team, product team, engineering team, etc) when it is required.
Job Requirements:
- Bachelor's degree (or higher) in marketing, communications or related field.
- At least 1-2 years of work experience as a media planner in a media agency or other paid marketing related role.
- Has basic knowledge in planning media across platform both online and offline (understanding of the correlation between reach, frequency, GRP, impression, and all other basic media terminology).
- Able to do quantitative data analyses for media reporting and optimization.
- Fast learner and agile worker with ethics that suitable to work in a fast paced start-up environment.
- Extensive experience in brand activation (such as an event, build in, and sponsorship) is a plus.
Kỹ năng bắt buộc có
Giới thiệu về công ty
Dirilis pada April 2014, Ruangguru.com merupakan sebuah perusahaan yang mengembangkan produk dan layanan di bidang teknologi pendidikan. Sejumlah produk yang telah dirilis, antara lain:
Situs marketplace pencarian guru privat — mengelola lebih dari 27,000 guru yang menawarkan jasa di lebih dari 100 bidang pelajaran di seluruh Indonesia.
Mobile-app yang membantu murid untuk mendapatkan solusi permasalahan belajar secara instan. Misalnya, jika murid menemui kendala saat mengerjakan PR, murid bisa langsung berkomunikasi dengan guru terbaik lewat fasilitas chat dan audio call yang tersedia di dalam aplikasi.
Platform learning management system yang memungkinkan murid untuk mengakses ribuan soal latihan dan ujian yang disusun berdasarkan kurikulum 2006 & 2013. Dengan menggunakan fitur analytics yang ada, murid juga dapat memahami perkembangan belajar, kekuatan dan kelemahan, manajemen waktu, hingga strategi belajar yang tepat. Platform ini juga memungkinkan guru di sekolah untuk mengelola kelas belajar secara online (memberikan latihan dan ujian, menghimpun nilai latihan dan ujian, memonitor perkembangan siswa, dll).
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