Marketing Manager

We are looking for a Marketing Manager to lead the December 2026 soft-opening and February 2027 grand-opening campaigns, with a focus on generating reservations. The role will work closely with a freelance Art Director to develop and execute the content plan, while independently managing marketing activities, budgets, and external vendors as needed.

1. Responsibilities:

• Marketing Strategy: Independently develop and execute marketing plans, campaigns, and budgets.
• Launch Campaigns: Lead the December 2026 public soft-opening campaign and February 2027 grand-opening campaign, focusing on generating reservations.
• Content Planning: Collaborate with the freelance Art Director to brief and direct content creation, ensuring consistent brand messaging and visual identity.
• Vendor Management: Work without an in-house marketing team initially, managing the allocated budget and coordinating external designers, photographers, videographers, influencers, and PR partners.
• Digital Marketing: Manage social media, paid advertising, and content distribution.
• KOLs & PR: Manage influencer partnerships, food media outreach, and promotional collaborations to support the launches.
• Booking Funnel: Optimize the website and reservation process, and monitor conversion tracking.
• Guest Database & CRM: Build the guest database and drive repeat visits and referrals.
• Performance Reporting: Track bookings, campaign effectiveness, marketing expenditure, and ROI.
• Private Dining: Generate demand for the private dining room once operationally ready.
• Marketing Systems & Growth: Establish repeatable marketing processes and develop a plan to offer marketing services to other restaurants.

2. Requirements:

• Proven experience in marketing, preferably in the restaurant, hospitality, or F&B industry.
• Strong ability to independently develop and execute marketing plans, campaigns, and budgets.
• Experience in planning and executing launch campaigns, with a focus on generating reservations.
• Ability to work closely with an Art Director to develop content plans and ensure consistent brand messaging and visual identity.
• Experience managing external vendors, including designers, photographers, videographers, influencers, and PR partners.
• Strong understanding of social media management, paid advertising, and content distribution.
• Experience in influencer partnerships, PR, food media outreach, and promotional collaborations.
• Understanding of website optimization, reservation processes, conversion tracking, and CRM.
• Ability to build and manage a guest database and develop strategies to drive repeat visits and referrals.
• Strong analytical skills to track campaign performance, marketing expenditure, bookings, and ROI.
• Ability to work independently without an in-house marketing team and manage external resources within an allocated budget.
• Strong organizational, communication, and vendor management skills.
• Ability to establish repeatable marketing processes and support future business growth.

3. Benefits:

• Competitive salary package based on experience and qualifications.
• Opportunity to take ownership of marketing strategy and lead key launch campaigns from the soft opening to the grand opening.
• Work closely with a freelance Art Director and external creative partners.
• Access to an allocated marketing budget to execute campaigns and engage external vendors as needed.
• Opportunity to build marketing processes and systems from the ground up.
• Opportunity to contribute to the future development of marketing services for other restaurants.
• Early onboarding opportunity to participate in the pre-opening and launch phases.