Marketing Manager

Bonario is a leading company specializing in premium interior decoration materials, including curtains, wallcoverings, and upholstered furniture. We manage two distinct brands:

Ordinaire: Modern, minimalist furniture focused on comfort and style.

Bonario: Premium curtains and wallcoverings for sophisticated interiors.

We are seeking a dynamic and experienced Marketing Manager to lead our marketing team and oversee the marketing strategies for both brands.

Key Responsibilities

• Strategic Leadership
• Develop and implement integrated marketing strategies for both brands to drive sales, enhance brand awareness, and strengthen market positioning.
• Align marketing activities with business goals and brand objectives.
• Monitor and analyze market trends to identify opportunities and threats.
• Team Management
• Lead, manage, and mentor a team of 6-8 members, including senior and junior marketing executives, content creators, and video editors.
• Set clear goals, monitor performance, and provide constructive feedback.
• Foster collaboration and creativity within the team.
• Campaign Development
• Oversee the planning, execution, and performance analysis of marketing campaigns, including digital, social media, email, and event marketing.
• Ensure consistent branding and messaging across all platforms.
• Manage influencer collaborations, partnerships, and PR activities.
• Budget Management
• Create and manage the marketing budget for both brands.
• Optimize spending to maximize ROI across all marketing initiatives.
• Content and Digital Marketing
• Supervise the creation of engaging content, including social media posts, videos, blogs, and newsletters.
• Develop SEO and SEM strategies to drive website traffic and conversions.
• Analyze digital performance metrics and adapt strategies accordingly.
• Brand Development
• Ensure brand guidelines are adhered to in all marketing materials and activities.
• Develop strategies to differentiate each brand while maintaining synergy between them.
• Stakeholder Collaboration
• Work closely with sales, product development, and logistics teams to align marketing efforts with company operations.
• Act as the primary point of contact between the marketing department and the CEO.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field. 
• Minimum 7 years of experience in marketing, 3 years in leadership roles, preferably in the interior design, furniture, or lifestyle industry.
• Proven ability to manage multiple brands and teams simultaneously.
• Strong knowledge of digital marketing, SEO, social media platforms, and analytics tools.
• Excellent leadership, organizational, and communication skills.
• Creative mindset with the ability to develop innovative campaigns and solutions.
• Budget management and analytical skills to assess campaign performance and ROI.

What We Offer

• Competitive salary and benefits package.
• Opportunity to lead and grow a talented marketing team.
• A creative and collaborative work environment.
• The chance to make a significant impact on two thriving brands.