- Develop, implement and execute strategic marketing plans
- Determine budget and targets and design marketing plans to achieve them
- Conduct research such as user testing and surveys to find out the needs and wants of the target audience
- Identify pain points of the consumer and the opportunities that the company can fill Branding and Positioning
- Build a broad set of marketing assets to support the creation of a brand
- Work with branding and marketing agencies to create strategies
- Executing and / or supervising the execution of such strategies alongside such agencies General
- Recommend, plan, and execute company-wide marketing strategies
- Engage and grow our online audience through our social media platforms
- Preparation of media kits and marketing communication materials for distribution through various channels
- Monitor, analyse and optimise our marketing efforts
- Create content for press releases, articles, and graphics as and when is needed
- Track, measure, and analyze all initiatives to report on social media ROI Requirements Years of Experience
- 1-3 years experience in related areas (Fresh Graduates are also welcome to apply) Skills
- Highly creative and has experience in running digital and offline campaigns
- Demonstrated understanding in identifying target audiences
- Displays a relentless attitude when it comes to experimentation and A/B testing
- Intimate understanding of traditional and emerging marketing channels and tools - Experience in setting up and optimizing Google Adwords campaigns
- Has graphic design skills (e.g., Adobe Photoshop, Canva)
- Strong analytical skills and data-driven thinking
- Has an appreciation for marketing campaigns and is highly creative
- Displayed strong written communication skills
- Keen interest in business and consumer behaviour
- Familiar with latest digital platforms and technologies, and social media trends
- A good team player with excellent communication and interpersonal skills